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Facebook CPM vs CPC lately? (14)

12-21-2011 08:53 PM #1 profitable ()
Facebook CPM vs CPC lately?

Anyone done any tests on FB CPM vs CPC bidding lately? I read an article on stmforum.com that was from April that was quite interesting.. but it was never completed that I could find.

I'm testing some today and am more than happy to share my results, but curious if anyone else has done any experimenting lately.

12-21-2011 09:07 PM #2 AdrianM (Member)

CPC all the way bro!

Atleast -- in the US and CA. I'm getting like .03 cent clicks with good CTRs right now. I have some CPM ads running, and they struggle a bit.

12-21-2011 09:10 PM #3 vitz (Member)

Quote Originally Posted by AdrianM View Post
CPC all the way bro!

Atleast -- in the US and CA. I'm getting like .03 cent clicks with good CTRs right now. I have some CPM ads running, and they struggle a bit.
Nice, what kind of CTR do you have ?

12-23-2011 01:15 AM #4 joejoechen (Member)

yeh bro, 0.2 CTR is still about 25 cents on my end. I would assume you can get 2 cents clicks with at least a 1.5% CTR? damnnnn.... tat's cool

12-23-2011 01:42 AM #5 shermanchoo (Member)

Quote Originally Posted by profitable View Post
Anyone done any tests on FB CPM vs CPC bidding lately? I read an article on stmforum.com that was from April that was quite interesting.. but it was never completed that I could find.

I'm testing some today and am more than happy to share my results, but curious if anyone else has done any experimenting lately.
i do CPC.

for those invest time at testing images, getting high CTRs, CPM is the way to go for cheap clicks.

12-23-2011 02:04 AM #6 hd2010 (Member)

Quote Originally Posted by AdrianM View Post
CPC all the way bro!

Atleast -- in the US and CA. I'm getting like .03 cent clicks with good CTRs right now. I have some CPM ads running, and they struggle a bit.
What kind of CTR to look for to achieve .03 cent clicks ?

12-23-2011 05:36 AM #7 rileypool (Member)

Old, but still right on the money.

http://rileypool.com/ppc/case-study-...2163-08-spent/

12-31-2011 11:51 PM #8 theguvna ()

Im running 4 cent clicks with only .3 ctr on a 2 million demo... US only.

01-01-2012 12:25 AM #9 blackberry (Member)

what vertical? ^

01-01-2012 12:35 AM #10 mrgodlike (Member)

CPM for INTL

Here's a camp I've had live for like 30 mins. Testing a new offer out that's capped at 100 leads a day and I hit that cap fast as fuck w/ my CPM ads:
$75 for 4k clicks is alright in my books

01-01-2012 12:58 AM #11 sm1810 (Member)

what's your CVR on this ^ have you compared w/regular CPC? The argument has been that the minute you switch to CPM your CVR gets killed...

01-01-2012 03:24 AM #12 mrgodlike (Member)

120% roi and was climbing till I got capped
Edit: and I never started it on Cpc. Went straight to cpm. 3rd tier countries I always go cpm.

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01-02-2012 10:04 PM #13 mgrunin (Member)

That's a strong CTR for CPM.

05-20-2012 09:43 AM #14 manutv (Member)

With keywords it isn't hard to get a ~0.30 CTR on CPM.

I always start with CPM, then I pick my best ads and take them to CPC. The CTRs jump to 2-3x more, + CPC ads show up in different places - so new eyeballs and more volume

But without keywords, I have no idea how you can run CPM unless its an obscure country.

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