Quality Issues (4)

Subject:

STM’s $1 Guide Tips - Beware of Mobipium



Body:

Hey - it’s Vortex again. Excuse the clickbaity headline - I’m not emailing to bash Mobipium. I have something you NEED to know about running their push smartlink, so had to get your attention somehow.

First I want to talk about lead quality and affiliate networks in general. Then I’ll tell you how Mobipium handles lead quality when it comes to that push smartlink we’re running.

Every conversion we get is essentially a visitor that has clicked “Allow” to give permission for the owner of the offer to send ads to them via push notifications.

When the visitor clicks “Allow”, the conversion is finished for us affiliates, and we get the commission. But that’s not the end of the story.

Remember the offer’s owner needs to pay the network and us affiliates in order to build that list of push subscribers - so they’d need to make their money back when they send ads to the list.

Now, not all subscribers will be responsive, i.e. some will engage with the ads to convert and make the offer owner money, some won’t.

And they keep track of how much they’re able to make from the visitors EACH AFFILIATE has sent them.

If the owner is able to make back the money they pay to the aff network (and us) plus a profit, then everyone’s happy and life is good.

But when the subscribers are so non-responsive that the owner does not turn a profit when sending ads to them - that’s when they have a problem.

Whenever that happens, they would tell the aff network, “hey - affiliate ID 12345’s visitors are not giving me enough bang for the buck, so I don’t want to continue paying for their traffic.”

In turn, your AM would say to aff ID 12345, “hey, your visitors are low quality, we can’t continue to pay you, so please stop sending traffic.”

The big question now is: Do we affiliates still get paid?

Answer: It would depend on each particular situation and on the particular affiliate network.

Since this type of thing happens all the time, instead of dreading it, we need to be proactive to minimize damage. Here’s what we do:

When running a new offer, don’t rack up too many conversions to start.

Get SOME conversions, then pause traffic and ask your AM if you’ve made enough conversions for them to do a quality check, and if so how long it would take - it will vary from offer to offer.

Then, wait to get the green light from your AM, and THEN resume traffic.

Even after that, it would be good to check with your AM on lead quality from time to time if you’re running high volume - just in case quality drops.

Now - specifically about Mobipium: To guard against this typical of misfortune, they’ve set a daily cap of 2000 conversions per day.

This gives them a chance to evaluate your traffic quality to make sure it’s acceptable, before you decide to scale to the moon.

So what if the quality isn’t acceptable? Mobipium told me that they would let the affiliate know about this, and still pay for the conversions up to that point.

And keep in mind that they look at each geo separately. So if you’re running multiple geos, lead quality may be acceptable for some but not others - and Mobipium would just tell you to stop target the ones with bad quality.

The important thing here is to check your skype and email often, so that when Mobipium tells you to stop sending traffic from a geo, that you do so right away.

After all, when the offer owner doesn’t make money, the aff network won’t make money, and neither would we affiliates.

We need to do our part to make sure everybody’s happy so we get paid.

That’s all for now! Please stay tuned for other emails from me.


At Your Service,

Amy/Vortex
STM Forum Moderator