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Multi-step funnels in Voluum 🆕 (1)

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Hey Guys!

Starting today, you can create two-step funnels in Voluum. Selecting a ‘listicle tracking’ option while creating a new campaign allows you to create more complex paths for your visitors than ever before. It extends the standard campaign funnel (lander → offer) by adding an additional landing page. This way, a visitor will see two landing pages before they reach an offer (main lander → sublander → offer).

Why should I use it?

It allows you to present more content, which may persuade visitors to take your offer.

The logic

First, you select a main lander. The number of offers set in this lander defines the number of sublanders that you will link to.

Then, you select sublanders. Each sublander is paired with one offer.



Once you create your funnels, you will be provided with three Voluum-generated links:

• a standard campaign url
• an intermediate click url - this one will direct visitors from the main lander to one of the sublanders. https://your_voluum_domain.com/intclick/1 will correspond to your sublander 1, https://your_voluum_domain.com/intclick/2 to sublander 2 etc. Ultimately, you’ll end up with the same number of these as the number of sublanders in the campaign.
• a standard click url - this one will direct visitors from a sublander to an offer

More info, as always, in Voluum docs: https://doc.Voluum.com/en/listicle_tracking.html

I know this feature has been highly anticipated. If you have any questions, go ahead!


Karolina

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