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Scale LAL (7)

06-20-2019 02:31 PM #1 gogo2go (Member)
Scale LAL

Hi guys,

We've just launched LAL campaign:

Click image for larger version.  Name: scale_lal.jpg  Views: 80  Size: 273.6 KB  ID: 21532

Our cpa is $100 and so far we're paying FB about $50/sale and I wonder if we should scale it or wait for a while.

Each adset is $20/day and if something perform well (at least 2 sales) then I've increased the budget to $50, if $50 works then $70 and next step would be $100.


1.what do you think about the price changes? (saw many write about dupe and scale, but we're just increasing the daily budget within the adset so far)
2.if works at $100, I'd take top 5 adsets and copy them to CBO
3.I'd love to get critics and tips about scaling this kind of campaign

06-23-2019 09:58 AM #2 gogo2go (Member)

Updated the post with a screenshot...

06-23-2019 11:50 AM #3 stickupkid (Senior Moderator)

Launch some ads on other FB accounts. See how they perform and leave the ad sets with your minimum ROI target running! If you have some more margin than your minimum ROI %, increase budgets untill your scaling results in a higer CPA - > again keep it running before it hits yout minimum ROI target.

It's very wise to move budgets and profits to other accounts. Not only may they perform better, also you don't rely on one horse. FB is crazy, we can write a bible-thick book about it probably man....

06-23-2019 02:02 PM #4 gogo2go (Member)

Quote Originally Posted by stickupkid View Post
It's very wise to move budgets and profits to other accounts. Not only may they perform better, also you don't rely on one horse. FB is crazy, we can write a bible-thick book about it probably man....
You mean to open new business manager account? or just run it from a different page?

06-23-2019 04:25 PM #5 stickupkid (Senior Moderator)

Quote Originally Posted by gogo2go View Post
You mean to open new business manager account? or just run it from a different page?
Other business accounts, but also personal accounts from friends/family!

06-23-2019 04:52 PM #6 gogo2go (Member)

Quote Originally Posted by stickupkid View Post
Other business accounts, but also personal accounts from friends/family!
Never tried it, all campaigns running from the same account as I was doing only WH.

When you run from another account you use the ads under the same FB page?

06-24-2019 08:58 AM #7 stickupkid (Senior Moderator)

Quote Originally Posted by gogo2go View Post
Never tried it, all campaigns running from the same account as I was doing only WH.

When you run from another account you use the ads under the same FB page?
Again, WH or BH, Facebook is crazy lately. Not saying you will get banned, just saying the safest way to scale (and very wise when looking at the long term) is spread on more accounts!
Create a similar FB page if possible and see what happens with your ads on those accounts.

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