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Voluum Organic Traffic Tracking & Back Button Tracking (5)

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Hey Everyone ,

Karolina from @voluum offered on another thread to share a neat tip to tracking organic traffic which redirects random people visiting your landing page (coming from search engines or who get your landing page URL because someone else shares it etc.) to an offer.

Thought id share it to everyone instead of getting it privately from her so that other affiliates can benefit especially those who are better at learning by seeing screenshots as well.


So It works like this:
"you create a separate campaign in Voluum (let's say 'organic_campaign') and put a tracking pixel (Voluum DTP - direct tracking pixel) in your landing page's code, so every visitor that doesn't come from any of your campaign URLs is treated as if he came from this 'organic_campaign' and is redirected to the right offer from 'organic_campaign'. "

Also Karolina i was wondering if you could also post how to track using back buttons in a separate campaign.
And also is there any tutorials on STM for pixel tracking for FB?

Thanks Karolina again!

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Thanks for the tip!

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Hey @beirutbaba

Thanks for starting this thread! I'm sure there are at least a couple of people who don't know about this possibility. In general, it works like described above but let me get into more details:

Organic traffic can be easily tracked with Voluum DTP - direct tracking pixel. You add it to your landing page and track events (visits, clicks, conversions) without an initial redirect once the campaign is up and running. I hope it goes without saying - you need at least one landing page in your campaign funnel to make the DTP work. It can be the same campaign funnel you are using for your paid traffic (by that I mean you can use the same paths / flows as in a paid traffic campaign), it's just easier to set up by creating a separate campaign for your organic traffic and keeping these stats separately makes sense when you want to optimize traffic you actually buy.

Don't worry, you can use this exact landing page for many campaigns (organic-traffic / paid-traffic, redirect method / direct method). Voluum recognizes whether a visitor is re-targeted from the campaign URL or not. If so, events are registered for the campaign with the campaign URL set. If not - they are recorded for the direct tracking pixel campaign (and even here, Voluum knows when to assign them to organic-traffic campaign or other).


I broke down this method to 5 steps:

Step 1: Enable the direct tracking option for the traffic source element in Voluum

AdWords is used just as an example (I had screenshots for it from the docs so didn't have to make them again), you can create a traffic source element according to your needs or use one you have and turn direct tracking for it.



Step 2: Create a direct tracking campaign

In the 'New campaign' form, select the traffic source that you created in the previous section in the 'Traffic source' drop-down menu. Once the traffic source with the direct tracking option enabled is selected, the form of the campaign will change to the view where the direct method is available - go for 'Direct' as per screenshot.



When it comes to the rest of campaign's settings - it's up to you what the flow will look like, as long as there's at least 1 landing page, it'll work fine.

Step 3: Get the campaign id

To be able to prepare the pixel for the organic traffic, you need to get a Voluum campaign id for this newly created campaign. Display the campaign id column in 'Campaigns' tab.



Find the campaign you have just created and copy its ID. In this example, it will be 87dscw2-bf87-44h3-a43b-13434fc02f31.

Step 4: Adapt the pixel to track organic traffic

Copy direct tracking pixel (you'll find it in tracking tab in campaign's settings) and paste it to any tool where you can edit it. Simply search for: http (or https if you have secure protocol for your tracking domain in Voluum). It appears twice in the code block

- The fifth to last code line:


- The second to last code line:


Paste the campaign id that you have found after the d/ but before .js symbol in each of those links.
The url will change from http://your_Voluum_domain.com/d/.js to http://your_Voluum_domain.com/d/87dscw2-bf87-44h3-a43b-13434fc02f31.js (remember it should be your campaign's id here).

So in the pixel the lines will be:

- The fifth to last code line:


- The second to last code line:


Step 5: Paste the pixel to your landing page within the <head> section of your landing page


Done!

Not sure there is one on STM but in Voluum docs you can find an article dedicated to it:

https://doc.Voluum.com/en/facebook_traffic_source.html


So you want to add a script to your LP to redirect a visitor to a different campaign once he clicks the back button, right?


Karolina

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thank you karolina @Voluum for the tutorial! Is it safe to say you use this organic traffic tracking method for viral traffic on facebook ? such as "share this post" type campaigns.

Also

yes! For regular Redirect tracking campaigns i use the https://yourvolumetrackingdomain.com/click for CTA buttons. Usually i run a seperate js backbutton script in the index files or just put a simple backbutton script such as those found here on STM but i want to separate those who click through and those who go through the backbutton. Would i just use the multiple offer click urls instead and set up the 2nd clickurl name as backbutton?

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Sure! Just share your landing page url - raw, without any parameters - and a visit (and then click, and conversion) will be assigned to the right campaign in Voluum.

You can use multi-offer click url for that (so under your CTA button you'll set up click/1 and under backbutton - click/2) but in the lander element in Voluum you need to change the number of offers to "2". And then, in the campaign settings, you also need to select 2 offers (you can duplicate the same offer but remember to change the name to be able to differentiate the two, or choose different one for the backbutton script) as each click url links to a separate offer element (click/1 to offer 1, click/2 to offer 2).


Karolina

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