Quick Design Black Magic That May Help Your Camps (4)
Just saw this on reddit posted as a meme on /r/blackmagicfuckery but it's actually true and not a trick. (got posted to /r/graphicdesign afterwards)
The majority of people are going to go in the order shown in the image because of hierarchy in design. It's a core principle.
This is one of the most important things to get right when it comes to landers - you can direct attention where you want people to look the first time they see it.
Hence the simplest rule to follow is to always have your headline be the biggest, most visible piece of text on a page. People naturally seek hierarchy and inverted pyramids (https://vanseodesign.com/web-design/...yramid-design/) as patterns. I.e. visual weight matters a lot.
Further down your landers and salespages you can also attract attention and make it easy to scan with large graphics, typically pointing towards an important piece of text.
Figured this quick post might help someone, especially newbies.
I read it exactly the same way.
(even I saw this same picture like a month ago).
More good similar stuff on this blog: https://www.nickkolenda.com/advertising-psychology/ (checkout also other his posts)
So simple yet so powerful!
Will definitely make use of he layering idea in the next product page I design!
Amy
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Originally Posted by erikgyepes
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