Anyone used Zeropark eCPA system? (6)
Hi Everyone,
I was wondering if anyone had used Zeropark's CPA traffic and had advice on how to set things up?
As you can see from the screenshot above there are 2 options you can play with.
1. Testing Budget Type - Which you can set to tight, moderate or high which is supposed to set the testing budget.
But what do they mean in real dollar by tight, moderate and high ... is tight $10 or $100 .. and does it change geo to geo?
Any advice from anyone who has used it before?
2. Inventory Type - Choosing Premium or Standard. I'm thinking of using Premium to start off with and only going to standard if Premium is profitable.
Originally Posted by grofit
I was wondering if anyone had used Zeropark's CPA traffic and had advice on how to set things up?
As you can see from the screenshot above there are 2 options you can play with.
1. Testing Budget Type - Which you can set to tight, moderate or high which is supposed to set the testing budget.
But what do they mean in real dollar by tight, moderate and high ... is tight $10 or $100 .. and does it change geo to geo?
Any advice from anyone who has used it before?
2. Inventory Type - Choosing Premium or Standard. I'm thinking of using Premium to start off with and only going to standard if Premium is profitable.
Hi grofit!
As for the testing budget - if you have a higher payout for your offer, it's better to use a tighter budget model. This way system will be actively blocking unprofitable targets for you. $100 is still pretty low amount for campaign budget using eCPA, so I would suggest raising it, so that the algorithm has more space for learning, hence being more effective in the future. $200 is the minimum that we recommend.
Here's the article from our documentation that can help you, we also include best practices there, which might be helpful - https://doc.zeropark.com/en/smart_ecpa.html
If you have more questions, you can just reply to this thread or hit me up via PM.
Good luck!
Sasha - Zeropark
Thanks Sasha.
I actually had to put the idea on hold on this project since it seems the min. eCPA target was $0.2 ... and I needed $0.07.
I'll try it out on another project.
Was just asking myself a similar question today, if anyone has a experience on smart eCPA vs manual optimization on Zeropark for POP, it would be greatly appreciated!
@justinzing7 - If you do end up finding anything (or end up testing it out yourself), I'd love to hear about it!
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