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What time interval do you best judge a campaign on? (11)

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Something I've been thinking about is what time interval to judge a campaign on. I think I sometimes get caught in the ups and downs of daily performance for my campaigns.

So I'm trying to figure out a way to better judge the performance.

Perhaps instead of daily performance evaluation, I was thinking more of judging a campaign a week at a time? And then maybe compare that to a monthly performance?

Curious to your thoughts.

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I go by the volume. If it's there and the campaign spends enough per day, I optimize based on that. But in smaller GEOs, sometimes I let them run for a week before even attempting to optimize anything.

I also look at the more historical data, but mostly to see the trends and to find a creative that worked in the past... to try and revive it again.

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Evaluate more days for sure.

Day to day performance can fluctuate a lot.

Last 7 days is a good rule of thumb.

Longer periods can be "stronger", but it can also be a very long period in this dynamic industry.

What I like to do is to break down campaigns, offers and landers by days, so I can easily spot trends (I actually coded a tool for that), so I can easily spot current trends and act accordingly.

If you use Voluum, traffic distribution AI can be your friend as help and save you lot of time watching over performance changes.


Sent from my SM-G975F using STM Forums mobile app

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That's true, this is where Voluum AI comes into play. It automatically adjusts weights of paths, landers and offers in the campaign funnel every minute to distribute traffic to the most optimal flow. And to take advantage of the freshest data, changes are based on the last 24h data set.


Karolina

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Hi,

At Adsbridge we can offer you several tools which can help you estimate the efficiency of your campaign very easily.

1. You can create a notification rule. It means you can create a condition for visits, clicks, conversions, EPV, EPC within all campaigns/offers or a certain one. You will get a notification on your email if the number of conversions, for example, is less than 10. You can set time interval you want the system to check if this condition is true. You can also set as many conditions as you need. http://joxi.ru/Vm6OxWXI41kpG2. This is one of great tool if you want to monitor your effectiveness and save your time.

2. You can set a daily cap. You can redirect your traffic to another offer automatically if the number of conversions reaches a certain level. The system will automatically redirect traffic to Offer2 if the number of conversions on Offer1 is more than 5 (for example).

http://joxi.ru/V2VNLVXcdMejg2

3. Auto-optimization between landing pages, offers, landing pages and offers.

This function helps differentiate profitable landing pages and offers that have the best indicators of EPV/EPC in real time and then proceeds to send traffic to those landing pages / offers.


If you are interested to try out any of these options, feel free to ask me more!

I will be glad to help you out

Ekaterina

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right... BUT.... it's important to run campaign with equal flow for several days before turning on AI. and this campaign should have same LPs and offer(s) from the get-go.... Otherwise it doesn't make sense IMO.

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I'm doing fine just going straight with AI and let it figure out everything.

I admit there might be some losses, but with many campaigns on hand it's the easiest solution for me.

Sent from my SM-G975F using STM Forums mobile app

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sure, the more data the merrier but the algo is designed to learn as the campaign receives traffic and adapt.

not sure I know what you mean here and I want to understand your point. could you explain?

thx


Karolina

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On Day 1 I setup campaign: LP1, LP2 and Offer1.... and for example I set AI weight optimization on Landers with CV calculation method.

The campaign runs for 2 days..... I do not touch anything.

On Day 3, I add LP3 into the mix.... I do not touch anything else......

From what I saw, Voluum AI will then start giving max exposure to the new LP3, even though in reality that might be the worst performing LP out of all 3 LPs.

Do you know what I mean?

or I am wrong about this?

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Thanks, now I get your point. And it's true, that is what will happen because for this new LP the level of uncertainty of CV is much higher than for the other two. At this point we'll know that LP1's CV is 1-3%, LP2's is 1,5-2 but LP3's CV is 2-95% so it will get more traffic for sure.


Karolina

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I think you shouldn't put a time frame on this, set a budget you expect to see results and reach positive ROI. If you didn't reach it by then, maybe it's time to switch it up. Of course within that budget spend period optimize, analyze what your seeing on a daily basis but just make judgment calls based on performance not from a time frame you set in your mind.
Good luck!

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