Zeropark + Gotzha Start From Scratch (2)
Hey guys,
I recently decided to start on Push traffic using my own funds (Was tired of the agency model). I know how to work around fb ads but wanted to start small with my own funds here.
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I read a lot of blogs and consulted my previous partners and was recommended Gotzha for the best sweep offers, so decided to go with that. The AM at Gotzha is really helpful, and suggested that I should try zeropark, adseterra and megapush.
So here I am testing zeropark for starters for German Geo.
I have the landers ready and uploaded to my server
Used adplexity push (the free version) to find some ads related to the offer
Zeropark and
Gotzha and
I forgot that STM has a follow along section so its 2 days already since I started my campaign and here are the results so far.
2 campaigns - 7 creatives each - bidding 0.07 (a few cents higher than the suggested so I can get a surge of traffic right away)
Day 1:
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Campaign #1 :
Spend: $29.67
Revenue: $3.02
Campaign #2 :
Spend: $35.63
Revenue: $6.04
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Both of them have 7 creatives. (Same icon different headlines)
The biggest mistake I did on day 1, I first started with Campaign #1 - where I was testing my own untested creatives instead of following what the spy tool suggested. I let the second campaign run for another day because it had more conversions so I was hoping it can have more data the next day for me to learn something good.
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Day 2:
Spend: $34.30
Revenue: $12.08
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Still not positive but its better day 1. Another thing is the complete revenue for day 2 was from a single creative (4 conversions) - I thought maybe I should turn off the other creatives and bump the budget and let it run for longer, but I feel 4 conversions is a bit too less to say its a clear winner.
I am confused on what my next steps should be here?
Just let the campaign run at a bit higher budget so that it gets more data and then focus on turning off the loser creatives/targets and sources? Or is there some trend I should be looking at right now already?
Any advice helps. 
Thanks a lot in advance.
Another point:
Is it a good time that I should be also focusing closely on the ad CTR and the lander CTR and see if I need to work on those, or is it too less of a data to predict right now? Also what should be a good benchmark I should be aiming for the ad CTR?
Right now, my best creative is getting approx 0.4% and my lander CTR is approx 19%
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