Greetings everyone,
After a 2 year hiatus from CPA marketing, I've recently launched a new campaign using Facebook Ads.
I have about 10 ad creatives running, and 3 landing page variations (minor changes in wording and CTA).
I've gotten 10 conversions so far, but my question is, when should I start cutting ad creatives and landing pages.
I know one approach is to spend about twice the payout on each ad creative + lander combination and if it doesn't convert, cut it. But another approach which also makes sense is to use a statistical calculator to cut ads based on their relative performance.
I've been using the statistical calculator method but many of the ads I've cut haven't even spent 1x the payout.
What are your thoughts on this? Can you think of any flaws in this approach?
Thanks