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CPA pops - When to blacklist IPs? When to blacklist SiteIDs (placements)? (8)

06-03-2019 02:48 AM #1 oscarte (Member)
CPA pops - When to blacklist IPs? When to blacklist SiteIDs (placements)?

Hello everyone,

Since I'm running CPA I've been stuck in a lot of visits and 0 conversions (-100% ROI). I've tested different geos, niches and offers; and I've been always top bidder. If it is of interest; I'm using MaxBounty offers and Bemob as the tracker.

I received a tip; that I had to do IP blacklisting (subnets big). I've heard about blacklisting but I thought that you'd to do blacklist when you receive some data, even -95% ROI...some conversions then I get rid of the rest.

He told me that PopAds sends a lot of trash so I had to send everything to the trash bin until I find the jewels. I took notice replicating a previous campaign excluding all WiFi IPs (subnet big). I was only targeting WiFi and it seems I ate all offer IPs; the campaign is going now at turtle's pace. I launched it yesterday at late night and it hasn't reached the dollar (cost).

It's clear to me that I have to change the offer but my question is:
When should I blacklist IPs? When should I blacklist SiteIDs (placements)? Which rules of thumb, tips are for both cases?

Thanks!

06-03-2019 04:09 AM #2 kramnave (Member)

Hello,

you might want to read this post from mrbraun before running on CPA. You are right, you'd only blacklist/optimize when you have sufficient data and as mentioned in the below post, your lander and offer better be optimized before you run CPA.

https://stmforum.com/forum/showthrea...cpa-cost-model

I do recommend you read through Vortex's 40 day tutorial 2019 version. The following in particular for your present concern:
https://stmforum.com/forum/showthrea...telisting-Tips

Also, read everything under mrbraun's signature about pops. Again, the following in particular for your present concern:
https://stmforum.com/forum/showthrea...on-pop-traffic

06-03-2019 08:02 AM #3 twinaxe (Senior Moderator)

Hi oscarte,

From my experience blacklisting/whitelisting IP addresses only makes sense when you run carrier billing offers.
There different IPs can really make a difference (but don´t ask me why ).

But for Desktop or WiFi campaigns I never ever blacklist IPs.

Without additional info it´s hard to tell what went wrong with your campaigns but I don´t think it had to do with the IPs when you only ran WiFi campaigns.,

06-03-2019 09:00 AM #4 matuloo (Legendary Moderator)

There are many optimization strategies, but as you said yourself... there is not much to optimize without getting conversions.

I would suggest to test more offers and LPs, in order to find something that converts at least a little bit.

One way or another, you can do some optimizations even without conversions. Since you mentioned IPs, look for IPs that send a lot of clicks that behave weird (super low or super high CTR) and block them. Blocking whole ranges would require a lot of data to really see the patterns clearly or some list with IPs that are known to be used by VPNs, hosting companies etc ... but those are hard to come by.

Similar rules apply to blocking placements, if you see that some really stand out in terms of performance (very poor LP ctrs, or very high ones, lot's of clicks from certain IPs that seem to be tied to a particular placement...) cut them too.

06-03-2019 07:21 PM #5 oscarte (Member)

Quote Originally Posted by kramnave View Post
Hello,

you might want to read this post from mrbraun before running on CPA. You are right, you'd only blacklist/optimize when you have sufficient data and as mentioned in the below post, your lander and offer better be optimized before you run CPA.

https://stmforum.com/forum/showthrea...cpa-cost-model

I do recommend you read through Vortex's 40 day tutorial 2019 version. The following in particular for your present concern:
https://stmforum.com/forum/showthrea...telisting-Tips

Also, read everything under mrbraun's signature about pops. Again, the following in particular for your present concern:
https://stmforum.com/forum/showthrea...on-pop-traffic
Wow, thanks so much!! This is a pure gold reply.

06-03-2019 07:39 PM #6 oscarte (Member)

Quote Originally Posted by twinaxe View Post
Hi oscarte,

From my experience blacklisting/whitelisting IP addresses only makes sense when you run carrier billing offers.
There different IPs can really make a difference (but don´t ask me why ).

But for Desktop or WiFi campaigns I never ever blacklist IPs.

Without additional info it´s hard to tell what went wrong with your campaigns but I don´t think it had to do with the IPs when you only ran WiFi campaigns.,
Awesome to learn about this! Thanks!!

06-03-2019 07:41 PM #7 oscarte (Member)

Quote Originally Posted by matuloo View Post
There are many optimization strategies, but as you said yourself... there is not much to optimize without getting conversions.

I would suggest to test more offers and LPs, in order to find something that converts at least a little bit.

One way or another, you can do some optimizations even without conversions. Since you mentioned IPs, look for IPs that send a lot of clicks that behave weird (super low or super high CTR) and block them. Blocking whole ranges would require a lot of data to really see the patterns clearly or some list with IPs that are known to be used by VPNs, hosting companies etc ... but those are hard to come by.

Similar rules apply to blocking placements, if you see that some really stand out in terms of performance (very poor LP ctrs, or very high ones, lot's of clicks from certain IPs that seem to be tied to a particular placement...) cut them too.
Thanks so much!! This is of GREAT help. I did not used pre-landers even that I am a web designer because I thought that a -100% ROI test campaign didn't need the effort but now I now that I receive valuable data if I do use pre-landers always.

06-03-2019 10:20 PM #8 matuloo (Legendary Moderator)

Quote Originally Posted by oscarte View Post
Thanks so much!! This is of GREAT help. I did not used pre-landers even that I am a web designer because I thought that a -100% ROI test campaign didn't need the effort but now I now that I receive valuable data if I do use pre-landers always.
It's very hard to make profit these days without a landing page, definitely start using them!

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