Home > Technical & Creative Skills > Tracking Campaigns

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is there a way to track events leading up to a conversion in Voluum? (4)

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This is for direct linking, and we don't own landing or offer page.
if we link tracker to the landing page, how do we track the rest of the events leading up to the conversion event? (e.g. click from landing to offer, add to cart, checkout, shipping). The network use cake, and is able to post back on each of the above event, but they all just register in Voluum as conversions.

thx in advance.

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Custom conversions and disable "include in conversions column", "include in revenue column".

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I haven't seen this thread earlier, sorry for that!

panicore did a good job of pointing you in the right direction here. If you can't apply ANY changes to the landing page, you need to add the landing page as an offer element in Voluum (since you can't put a click URL under CTA button on the landing page). Then, you create custom conversions for all the events you want to track as conversions - I assume all you've mentioned apply so: click from a landing page to an offer, add to cart, checkout, shipping. For each custom conversion you can decide whether you want to include it in the 'conversions' column and the 'revenue' column, and whether an outbound postback to the traffic source should be sent.

All necessary instructions are here:

https://doc.voluum.com/en/tracking_o...nversions.html

With a campaign set up this way visits respond to a visitor going to a landing page, clicks are 0 (always), and conversions respond to whichever custom conversion (one or more) you decide and set to count towards the total number of conversions.


Karolina

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Yep. Awesome. That solved it. Thx!


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