Home > Paid Traffic Sources > Push Traffic

---

How do you increase Traffic Quality? (15)

---

I have recently started promoting Sweeps on Push traffic (Zeropark), tracking using the FunnelFlux. Found a few profitable campaigns, but the problem is:

My Rep is asking that I need to optimize the traffic source since the quality is not as expected and the % of billable users is really small.

How do you optimize the sources? I mean, there must be a process you whitelist or blacklist targets based on their user billability.(Do you test on target each, measure their quality and move to another?)

Does ad copy optimization also help?

Any insight would be helpful.

---

You should pass to the advertiser some data that will help to optimize your campaigns. They can tell you which variables of your campaign have low quality, which ones you should push more, so you can optimize based on the data, instead of stopping the whole campaign. Some of the data that you can pass from your tracker is traffic source id, prelander id, campaign id.

---

Hey!

In this case I recommend to check the report with targets (some of them may have a small billable rate - just cut them). Also try to check as much parameters as you can: Creative/LP. May be some of them are too misleading and you're getting "not right" people.

But based on my own experience, I recommend to try more sources. Sometimes I can do nothing with this. This game often comes to payout change.

---

I wrote a guide on lead quality some time ago, check it out: https://stmforum.com/forum/showthrea...guide-for-2017!

---

I was not doing this at all. I going to take the passing of information to the advertiser now.

Thanks alot adserk


Sent from my iPhone using STM Forums

---

Thanks mrbruan,

I have taken note of the parameters and looks like my copy is converting good but is the root cause of low conversion.

Could you tell me more about billable rate? do you mean clicks cost? or bid cost?

Thanks


Sent from my iPhone using STM Forums

---

For better quality start to filter your traffic.

Filter out everything that you don´t target and also filter out wrong browser language, servers and datacenters, bad user agents and so on.

Unluckily that doesn´t help you at the source because you already paid for the traffic.
But it can help alot to increase the quality of the traffic you send to the CPA network.

And that can result in better payouts and longer lasting campaigns.

---

you can write better ads, that will have the biggest impact in your traffic quality

---

1) Pass data to the advertiser
2) Come up with different angles or do some "quality checks" yourself on your landers.

Good example for 2) is from the adult dating with questioning the visitor regarding the age and sending them to the appropriate offer based on their answers.

---

One more tip: mention the steps needed to finish the conversion on the LP. So if there is an email confirmation needed, for example, place a note about it somewhere close to the CTA. If they need to pay something, mention it too, just make sure you emphasize how low the price is. On one hand, these notes can somewhat lower your LP ctr or clicks-to-lead ratio (especially when a price is mentioned) but it can also result in better lead quality and higher payouts. Experiment with various copy versions.

---

This is what I'm testing right now. Unfortunately, I haven't got any conversions yet so I don't know how it works, but hopefully it will work.

---

You need to be a bit careful with this approach, if you list all the steps, the price, etc ... it can kill the conversions completely. You need to find the right balance, give enough info to guide the users on what you want them to do, but at the same time you don't want to turn them away, they still need to believe what you're offering them is SPECIAL! So it's better to add them one at a time and watch what happens to the conversions.

---

Oh sure. What I'm seeing is reasonable amount of click throughs to the offer (after they see the notification), but no conversions yet. But then again I have received a ridiculously low amount of traffic (159) and 23 clicks (CTR 14.47%).

---

Try understanding what user ages are you buying that's converting better, all push companies that have their own users have a steady record of when the user pressed allow, try understanding, if you got some data to go on, what are you buying. Is it direct or is it 3rd party traffic. That in my opinion would be the first step here

---

Just giving more details, target specyfic people, it will give you chance to target closer to your niche audience. More details you'll get, the better competition you'll find.

---

Home > Paid Traffic Sources > Push Traffic