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How To Run A Successful WH Nutra Campaign (10)

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Hi All,

I think many of you can agree that 2019 has been a rough year for running BH nutra on FB, but I'm here to tell you there is light at the end of the tunnel. We pride ourselves on being problem solvers here at Jumbleberry and we've been working hard to build out the WH division of the company. I'll be the first to admit that running WH nutra on FB has it's challenges, but through lots work and trial/error, we've been able to generate consistent volume on several of our top campaigns. I work with many affiliates who have been running our offers from since Jan and haven't lost an account (knock on wood).

If consistent revenue is one of your business goals for 2019, then I'd like to share some of our learnings on what makes a great White Hat Nutra campaign:

Branded Advertisers: partnering with the right advertiser makes all the difference. FB has made it very well known they want to partner and work with companies that care about their brand
Redirectless Links: We've developed a tool to cut out the redirects. Now you are running direct to your unique advertisers URL. We ran multiple split tests and this feature has also lowered CPC's by 20 - 30%
Dialed-In Sales Funnels: Shopify sites are pretty, but they don’t drive conversions without customization. We advise and develop our brands on finding the perfect hybrid between a brand aesthetic & Direct response
Hosted Presells: We all know how much facebook punishes affiliates for running redirects to presell pages, so all of our presells are hosted by the advertiser
Access To Data: Running WH nutra isn't easy, but having access to LAL audiences is a requirement we have with all of the advertisers we on-board
Celeb/Influencer Endorsements: if you're a BH affiliate, then you know how successful running celeb angles can be for your campaigns. We don't work with an advertiser unless they have some form celeb/influencer endorsements
State Of The Art Tracking: our customer journey tracking platform can track up to 12 events within a sales funnel – and we can provide you with that data to inform your buying strategy
Opportunity For Exclusivity: We have already built out many funnels that are exclusive to individual affiliates. What's the point in doing a bunch of work if someone else will just come in and rip your page

There are a lot of exciting things I could go on about this vertical, but the point I want to share is that guys are successfully running consistent and profitable WH nutra offers on facebook. If you believe there's value in running a campaign where you can focus on media buying, instead of account management, then hit me up on Skype and let's chat!

Frederic Jean-Bart
Affiliate Management - Team Lead
Skype: fjeanbart
Telegram: @fredjb
E: frederic.jeanbart@jumbleberry.com

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Cheers for the share as always Fred!

This stands out huge in your list there, I'm just wondering why FB would award the cheaper CPC's? Are you 100% sure its related to non redirects?

So if there is no redirect in place you're actually getting cheaper CPMs which in turn drops the CPC or you're getting higher CTR's from better traffic?

Thats a really nice feature I'm glad another network is doing that, Giddyup has been doing that for ages, timestamping funnels for exclusivity is much more motivating to pioneer angles knowing the network will protect your work and cut the links of people who rip it

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Ya we split tested with a few big affiliates between redirect vs direct links and everytime guys ran with redirect links their CPM's increased. FB has shown that they don't like redirect links, so I'm assuming they'll punish those advertisers with higher costs. The good news is that we've figured out a great solution to this problem where everyone wins!

Ya with many of the WH campaigns we build there are no winning angles that you can just rip off of some spy tool, so you need to actually be a good marketer to make them work. We want to reward the effort and work our affiliates put into building/testing new angles by making sure no one else can just rip them. I truly believe exclusivity has been the key factor as to why we've seen so much success in this vertical. We would rather collaborate with a handful of quality affiliates and build them funnels/creatives that are exclusive to their business!

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I see you guys are in Toronto too. I'd be interested but im fairly new to AM. hopefully in the near future


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Thats awesome dude, thanks for sharing that will put that on the list to get testing asap I've got a couple curious friends too.

I really, really like the way you guys are heading with that!

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I've been in the industry for over 10 years, so I'm extremely confident I can help you with any questions you have! Hit me up and let's chat!

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Thanks man! It's exciting when you're able to make money and work with your traffic source, instead of against it

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Hey man, I am keen to find out more as I'm starting out with FB. Running WH nutra on FB definitely sounds sweet to my ears lol.

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Awesome to hear! Hit me up on skype and let's chat about the best strategies for this vertical: fjeanbart

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Hi jumbleberry,
Where do affliates promote skin trials and is it legal?

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