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Facebook Dynamic Ads and CPM (6)

05-28-2019 07:54 PM #1 phobos (Member)
Facebook Dynamic Ads and CPM

Hi folks!

Recently I started running more and more dynamic ads but I discovered some problems. While running them, even 3 weeks and more, I cannot see some important stats that influence my CPM, which are:



I wonder how does it influence the CPM, because I can see that Dynamic Ads are more expensive than classic ones.

What are your thoughts on it and how do you guys improve your CPMs?

Thanks!

05-28-2019 08:14 PM #2 stickupkid (Senior Moderator)

How come those stats are gone? You can adjust your dashboard on the right (middle): Columns: adjust, are you missing this out? All those variables you are mentioning have big impact on your CPM eventually! Improvement by creative angles and testing a lot of images/videos.

05-28-2019 08:24 PM #3 phobos (Member)

Thanks for fast answer! Sure - I do have them on my dashboard but with no results. There is like Relevance score and under it blank space (even for ads which spend like $1k and more) while for normal ads I get the relevance score right away after $20-50
Have you checked your dynamic ads? Do you have those scores for them in dashboard?

At first I thought that maybe those stats are splited for each of creative which you put on dynamic ad, but after doing breakdown there still aren't any results.

Image of stats below:

Name: Zrzut ekranu 2019-05-28 o 22.28.19.png Views: 91 Size: 94.4 KB

05-28-2019 08:32 PM #4 stickupkid (Senior Moderator)

Quote Originally Posted by phobos View Post
Thanks for fast answer! Sure - I do have them on my dashboard but with no results. There is like Relevance score and under it blank space (even for ads which spend like $1k and more) while for normal ads I get the relevance score right away after $20-50
Have you checked your dynamic ads? Do you have those scores for them in dashboard?

At first I thought that maybe those stats are splited for each of creative which you put on dynamic ad, but after doing breakdown there still aren't any results.
Very weird they don't track the best ads and give it a relevance score, but here is the answer;

There is no relevance score attached to your dynamic creative so don’t expect to see one.

After successfully launching your first creative ad you will need insights as to which ad creative is performing the best. In order to understand the performance of your dynamic creative you can utilise the breakdown feature in Ads Manager.Here you, in breakdowns you can choose Image, Video, Headline, Text, Description, Call to Action, Website from the asset level that you can combine with breakdowns like age, gender, or age and gender to find the best performing creative across age groups and/or gender and optimise accordingly.

More info: https://newsfeed.org/facebook-introd...mic-creatives/

05-28-2019 08:35 PM #5 phobos (Member)

Haha, I just found it also!
So do you think that the best way is to combine best elements and create a standard ad instead of dynamic?

05-28-2019 08:36 PM #6 stickupkid (Senior Moderator)

Quote Originally Posted by phobos View Post
Haha, I just found it also!
So do you think that the best way is to combine best elements and create a standard ad instead of dynamic?
That sounds reasonable yes. Sucks those dynamic ads are so expensive vs "normal ads", otherwise a "cheap" way to test loads of variation within the ad manager only.

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