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Voluum CTR above 100% ? (6)


05-25-2019 04:51 PM #1 dbmedia (Member)
Voluum CTR above 100% ?

I have a campaign in Voluum that has a CTR of over 100% (more Lander clicks than visits)

This is a landing page I built myself so I know there is no malicious script (there's actually no JS at all on the page)

So wondering why Voluum would report a ctr of over 100% ?


05-25-2019 10:44 PM #2 thedudeabides (Moderator)

Not much info to go on but I can't think of a reason why the tracker would be the cause.

More than likely just approval team and/or bot clicks.


05-26-2019 02:21 AM #3 jabong82 (Member)

Looks like some bot stuff.

Voluum's anti-fraud detection system is pretty good but it's not 100%.


05-26-2019 12:02 PM #4 erikgyepes (Moderator)

Could be a back button script that keeps rotating between the offer and your lander and generating multiple clicks.

Voluum counts every of these clicks multiple times.


05-26-2019 07:41 PM #5 matuloo (Legendary Moderator)

Tru to check IP report, it's most likely BOTs, so you should see multiple clicks from the same IP. Or a backbutton/autoredirect script as Erik suggested.


05-28-2019 01:29 PM #6 voluum (Veteran Member)

The number of clicks you see in your panel is not of unique clicks but of all tracked clicks - might be that some come from the same IP (as it was already suggested, you can check IP report to see if that's the case here). Unique clicks are in our backlog, we've recently added unique visits as the first step towards displaying these stats.


Karolina


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