Home > Paid Traffic Sources > Push Traffic

CTR on landers (6)

05-24-2019 11:26 AM #1 mykel79 (Member)
CTR on landers

I'm curious - what kind of CTR's are you getting on your landing pages when the traffic is sent from push ads? So how many people click through and go to the offer?

I'm used to very high CTR on Facebook traffic, well over 50%. Usually about 70%. But on push traffic I get around 10-15%. I've tried very short landers, longer ones, with images, without. I just can't crack 15%.

05-24-2019 12:20 PM #2 gogo2go (Member)

You use same type of lander as you used for FB? The traffic on push is frozen, you need to warm up it slowly. We still learn push (doing Ecom) and had short success but we mostly on negative ROI, yet... But after spending some money we learned that you need to add few steps.

I'll even split to 2 presell pages before offer, one with review videos or vsl and one with advertorial and only then to offer

05-24-2019 01:19 PM #3 mykel79 (Member)

I started with the same landers FB and then tried all different kinds I could think of. The problem I'm talking about is not even conversion but that nobody even clicks on the lander to go further.

What percent of people do you have clicking on the lander to go to the next step?

05-27-2019 08:26 PM #4 matuloo (Legendary Moderator)

Depends on the vertical a lot too, and the GEO and the AD ...

I've seen anything between 5% and 50%. It was easier to get high CTR with a bit suggestive dating LPs than with the more boring sweeps LPs... you get the idea.

Push traffic is really "cold" these users respond better to more intriguing content.

05-28-2019 02:28 AM #5 erikgyepes (Moderator)

As said above, it really depends.

But if you need a number, my average is around 25-30%.

05-29-2019 02:56 PM #6 AdMaven (Veteran Member)

Quote Originally Posted by mykel79 View Post
I'm curious - what kind of CTR's are you getting on your landing pages when the traffic is sent from push ads? So how many people click through and go to the offer?

I'm used to very high CTR on Facebook traffic, well over 50%. Usually about 70%. But on push traffic I get around 10-15%. I've tried very short landers, longer ones, with images, without. I just can't crack 15%.
Makes sense that with FB your getting such a high CTR%, you can target the hell out of your users. it offers you huge options. Push is sending tons of push until you find the bit of audience that is really interested in your offer. The good thing about CPC is that it doesn't really matter in essence, it's not like pop that your just shooting your ad to the open air and see what catches on. Whoever clicks your ads kind of wants it. But the average i see as a self service platform with tons of advertiser is average of 2%-5%

Home > Paid Traffic Sources > Push Traffic