Long time marketer.... more than 20 plus years...
Mostly running our own products...
We started devoting some of our resources to affiliate...
Health & Wealth
A Few Quick Question:
[A] I know there's a lot of ways to skin the cat but when testing new offers where are you finding the most success?
[1] Quizzes - Advantages: Engaging. Low Negative Feedback. And less scrutiny from compliance as they generally click 6 clicks deep. Possible disadvantages: more variables.
[2]Simple presell / bridge to offer
[3] Optin To Offer
Advantages of 2 & 3: Quick to set up but possibly easier to get shut down.
Whats you're go to and why?
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[B] We've been going very broad with our targeting and not using interests much at all, especially after seasoning a pixel. If we are getting good CTR and Good engagement with our quizzes and an offer doesn't convert we kill the offer.
Here's what I'm wondering...
- Worried that we may be killing some good offers because even though the ad is getting good ctr and we are getting good engagement possibly a quiz style ad may at times not attract / pre-frame the buyers properly.
- Ads even with good CTR can of course hurt conversions can so when testing a new offer how do you combat this? Obviously we test 8 ads per new campaign but am wondering if the quiz set up may be hurting ( in some cases and not helping).
Thanks for any feedback.