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My 40 days tutorial on push traffic (7)

05-23-2019 06:15 PM #1 milehighclub (Member)

I definitely wouldnt consider 20 clicks to be enough data to determine anything and if you notice the ones with more clicks quickly drops the CTR to 1% which is pretty poor. Try spending $100-$500 and they analyize the data, from there optimize: new landers, new offers, lander tweaks, image tweaks, new angles, new push creatives....etc.

05-24-2019 08:49 AM #2 danielfortesque (Member)

@milehighclub, yes won't consider it relevant yet. Let's see how it evolves. So far received 3 conversions and 60 clicks. Will wait as you suggested the first 100s of spent before taking actions.

05-29-2019 10:37 AM #3 matuloo (Legendary Moderator)

Desktop traffic has lower CTR but much higher CR for my creatives in my geo. I decided to pause my campaigns running on mobile (both CPC and CPM) yesterday to reduce the spending.

This is pretty much always the case, at least based on my experience. Desktop converts better, but it is also more expensive and the ad CTRs are lower too. So in the end, both can work, it's just about finding the sweet spot.

CPC campaigns are doing good but CPM for my creatives in my geo have better ROI. I am stopping CPC investment.

One of the popular strategies for push is to test with CPC, then creating a whitelist/blacklist and switch to CPM once the campaign has been optimized. So you can do the same.

I have 2 winning landers. CTR varies between 5 to 10%. Is it good or should it be higher for phone sweeps in Tier 1?

It's a bit too low, my CTRs for phone sweeps were about 15% up to 40% in TIER-1. You should be able to reach at least 20% for sure.

Push notification to landing varies between 0.3 and 1%. depends on the days. I kept only the most performing creatives.

This is the AD ctr right? I had VERY big differences here, from one placement to the next. From lousy 0.1% all the way up to 7% or even 10% in some rare cases. Most of them were around 1-2% though, so you're pretty close.

Once everything looks good move from SOI offers to CC submit with my settings following my AM suggestion to increase the EPC and see what happens

CC submits worked generally better for me on push, so definitely test those.

I guess that it is impossible to count the cost of the push traffic who does not reach the landers or isn't it?

Indeed, if the click get's lost before it hit's your tracker, it won't be counted. On top of that, it's never possible to reach 100% accuracy with CPM bidding since the CTR varies a lot.

06-03-2019 09:47 AM #4 danielfortesque (Member)

Thanks @matuloo for the advices eheh good that what I discovered with the traffic was true. Following your advices: I am continuing running the CPC and started to create a blacklist. As I can't find profitability with SOI but the sales funnel work. I am switching to CC submit for the week as you advised let's see how that goes.

Regarding my Landings CTR, seems I can't break the wall of the 10%. Will evaluate some further changes on the landings to see if that increase.

Good news my CTR both on Push and on Landings remained pretty stable.

06-03-2019 02:19 PM #5 AdMaven (Veteran Member)

Regarding the re-targeting, that would be perfect if you can do that. But put the re-targeting pixel on a part of the page you can really consider as intent. If you just retarget any user that reached the page you will just waste a lot of money for nothing

06-03-2019 10:52 PM #6 matuloo (Legendary Moderator)

Originally Posted by danielfortesque

Try to get more aggressive with the LPs... promise "more", use scarcity and other psychological hacks, use social proof and brands to increase the trust level. You're competing against skilled marketers who use every trick imaginable to increase their ROI, so they can afford to pay more for the clicks. You gotta use some of their tricks too

06-18-2019 12:22 PM #7 matuloo (Legendary Moderator)

I am scared as the number of conversions I did is low (<10) but the CR of the offer and CTR of the Landing are proving it possible to be profitable.

Yup, the low amount of conversions kinda lower the value of the results, since the trends are not visible yet. But we gotta work with what we have, right?

The only way to move forward is to send more traffic through your funnels, so it's a good thing you are registering with more networks. Start slow on the new sources, you don't want to get flooded with traffic too fast as you need to get rid of the bad placements first, then you can increase the bids and milk the most promising placements.

Looking forward to how it's gonna perform for you, keep us posted!

Matej.

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