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Can I do this to Monetize My Own Push List??? (18)

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Hi Everyone,
I'm running a traffic to build my own PUSH List (using onesignal.com).

I will be looking at sending out my own offers to this list to monetize it BUT I was wondering if it was able possible to Sell the traffic to a Traffic Source (e.g. CPM on each 1000 messages sent out via the push list)?

Anyone done this before and have some tips on how to go about it?

thanks - Suneel

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All the big push sources are working with several publishers, who own their lists, so yes it's definitely doable. The question is, how big is your list. I assume they prefer to work with those who own LARGE ones. @am2015 has been posting useful stuf abotu push lately, try to hit him up. Or get in touch with xesturgy who posted this thread: https://stmforum.com/forum/showthrea...on-subscribers I'm pretty sure he experimented with this option too.

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Hey man, If you want to sell it needs to be something programmatic like an XML feed or OpenRTB. Lots of companies are looking for push traffic. But you have to understand it has to be premium traffic. As @matuloo explained, Companies prefer good lists that comes from quality sources. For instance, We have an option for 3rd party traffic, we work with a few traffic sources that sell us push traffic, but after a 1000$ spend on that feed it's extremly easy to see if the traffic is good or not. So i would first make sure that you know the quality of the traffic, otherwise most networks would just disconnect you traffic since it's no good.

But hit me up if you want some more info
Cheers

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Thanks for providing the info

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Thanks @am2015 and @matuloo!

I'm currently getting my feet wet and testing things out using
- OneSignal to build my own list and then try to monetize it myself
- Using PropellerAds (as a Publisher) to build a list on their platform which they then sell on my behalf using CPM

I don't know much about OpenRTB so this might sound silly but ....

What sort of pro/cons there are to building and owning your own list and then selling through things like OpenRTB versus just building a list on a service like PropellerAds and letting them monetize if for you? Will one make you more money? How big of a list do you need before it makes sense to use OpenRTB?

And do you have any other suggestions of things to try?

I'm really just trying to work out what is possible out there and test it out quickly to find out what makes money :-)

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You may want to check out my post: https://stmforum.com/forum/showthrea...-with-push-ads

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What i can suggest is round up enough users so you really have something to monetize. If it's a user base of like 10K, a day is not really enough traffic mate. Think about it for a second, most networks pays for clicks, meaning CPC, so let's say you send your user base around 30K push notification a day, and if your up the frequency of the amount your sending, let's say max 100K a day. The Average CPC today across the board is max 3% - meaning 3,000 clicks - so average CPC is 0.005, So *150‬$ a day, best case scenario. So you can still make money, but with a small user base it's close to nothing in the bottom line. And once you start sending your users ads, the CTR% would start to decrease, since their saturated. Play it wisely, that's al!

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I would not sell my push clicks on CPM or CPC or whatever if I were you. A new pushlist that is not burned makes around 12 times more then an old one - that are my stats and can be different from other people.
MOnetize it with what ever offers fit the audience, after a few blasts you can still sell it. If a buyer makes 12 times less with a bought list then with an old one he will also pay also only 1/12 of the price. The numbers will be
not accurate in a real situation but I think you get the point.

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I think your math is off. 0.005 * 3000 clicks: $15, not 150, unless I am missing out on something.

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Yup, good catch. Then again, in any solid tier GEO, the prices per click are way higher than half a cent (on some networks I use), so it all comes down to the GEO breakdown of the list.

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I second what some others have been saying. Unless you have 1+ million subscribers I doubt reselling your push traffic is going to be worth it. And if your getting low quality subscribers then it will be VERY obvious when a network resells your traffic and don't expect them to work with you for long if so. Also if your list is small your going to burn them out super fast by flooding them with garbage 50x a day and the quality drops to virtually nothing very quickly. IMO if your list is somewhat small (Under 1 million) you could make 20x more by treating the list carefully and sending out your own offers versus reselling.

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Thanks Everyone ... puts things in perspective!

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Yeah, my math isn't my strong side

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Keep updating on these mate, Private lists is a huge thing that can really make a difference in the push market. the thing here you might get users that are already subscribed to every push company out there. But who knows

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Thanks again!

I'm running Sweeps on Pops and am thinking of testing -

Pop Traffic Source
--> Page 1 (Get them to Add to Push List to Continue, so some variation of "Press Allow to Continue")
--> Page 2 (My Current Sweeps Landers)

If I can build a Push List and NOT reduce ROI on Page2 by much ... it might be worth it :-)

Will setup a new follow-along once I try this.

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Wow I was just thinking about the same thing the other day!

Other ideas that may improve on this system (which I don't know can be implemented or not - not being a coder):

-If visitor doesn't click on either "Allow" or "Block" after say 3s (and is somehow still on the page), can automatically redirect to sweeps lander.

-Even if visitor clicks on "Block", can still redirect to sweeps lander.

As for the page that's used to collect subscribers, there are examples on Adplexity. Plus, there are networks that run push smartlinks you can get "inspiration" from.



Amy

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Thanks Amy for the suggestions!

I'm still programming the page and have done the redirect if they 'Block'.

I will test the re-direct after 3 seconds

Was also thinking about just bypassing the page if they have already seen it.
-- This will take cookies though .. and I'm not sure if that will have bad consequences since have not used them for a couple of years ... but will test them out.

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PS: Hope to get this done and tested next week. Got other things in the queue this week.

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