How do you optimise your push campaigns? (3)
Hi guys,
I played with push about 6 months ago and trying again now, but since then things changed. For example the lander I used before and had 50-100% ROI with it, barely work now (I'm breaking even in the best case scenario). So now I'm testing new landers and I've got few questions to you.
1. What's the minimum overall ROI when you decide to optimise your campaign after the initial test? I mean when you decide not to stop the campaign, but try to make it profitable. It was easy for me before: I started optimising (cutting out sources/targets) when I had +20/+30% ROI, but now I can't get into that level with the initial test. Is there a point to optimise with -20/-10% ROI?
2. When do you pause/stop the source/sublist? I used to do it pretty aggressively: when the source spend exceeded the offer payout and had no conversions (e.g. the source/sublist spent $2 and no conversions, but the offer payout is $2, then I cut the source). The same with targets as sometimes the source make conversions, but there's a single target that underperforms. Example below (the yellow lines are paused sources/targets).
3. What do you do with the converting sources/targets. Do you increase the bids to get better traffic? I think it's pretty common practice, but I just wanted to know how other affiliates do it.
Generally I do SOI/DOI sweeps with around $1-$3 payout, currently in ZeroPark. I tried CC submits and I know they work great for many affiliates, but they need good few hundred $$$ just for the initial test and my budget is tight 
Let me know what you think, please. I appreciate your help 
Mr.Z
I just wanted to bump this up because I also have the same general questions about how to best optimize push.
If you have filtered the best sources with the first initial test and found some profitable once, launch loads of news ads on those sources. I wouldn't change much on the +ROI% ads YET, but work next to them honestly. Budgets you can always raise eventually, but make sure you have some low budget ads running/testing in meanwhile.
Once you have some back-up ads looking promising, raise budget of the original ad and see what happens. If it fails, you still have some decent income from the low budget ads with good ROI%. If it turns out good, raise volumes even more and again test low budget ads on the side. This way you cumulate good performing ads with more and more budgets so you really start scaling.
This vicious circle is ongoing, I must say applicable for any kind of traffic source. Only difference push needs more and fast rotation in general.
Thereby launch new geo's (bigger ones?) with same funnel/offer, and maybe even try other PUSH sources with the same funnels!
PS: you say same lander doesn't work as supposed to, right? is it really only the prelander messing up your ROI? or your bidding is also more expensive and perhaps CR of campaign lower?
*update regarding your questions;
- I always go for 100%+ ROI, before I start scaling. Cutting bad ads I only do when hitting lower than 20% ROI honestly. Let's say that your payout is 2 dollar and your cpc is 0.40ct it means you need 5 clicks to reach your payout. Ofcourse 5 clicks is not saying ANYTHING about how your campaign will perform. Cut very expensive ads anyway. (unless you want to learn and have some budgets to take these losses without a problem). Ofcourse paying 0.02ct - having 100 clicks for 2 bucks - much better and gives a clear view.
Home > Paid Traffic Sources > Push Traffic