Just a hypothetical question, isn't IP range targeting relatively useless?
Like say you are trying to filter some bot sources, a lot of traffic sources don't offer specific ISP targeting (ie exoclick, trafficstars) but rather allow you to exclude or target specific IP ranges.
But since IP addresses typically don't remain static (and there are quite a few of them), isn't this sort of targeting useless?
Curious to hear your thoughts on IP ranges for those that use them.
For mobile billing offers it can still make sense its more accurate if you have it from a good source then maxmind or whatever system is used by the source or your routing system.
Referring to bot filtering I dont see their too much advantages any more. Since Luminati etc provides the majority of the bot clicks it can be every click :-(
I maybe miss here out a detail but that is what I see daily.
I used IP targeting quite a lot when carrier billing was the hot shit, these days I barely touch it anymore. I also didn't see much sense in it, but maybe I'm wrong. Anyone else?
Thanks for the responses guys.
I don't do any carrier billing offers but was referring more to adult dating offers, primarily to block out bot traffic.
However I feel like this is rather a fruitless endeavor as it seems the moment you block off these bad IP ranges that a new set of proxies will just come in and negate all the work.
So Im thinkin it seems rather useless as well.