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5 reasons your campaigns aren't converting (4)

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Are you making these common mistakes on your landing pages?..

• Not user focused. Instead of focusing on the customer you focus on yourself and your product. You need to quickly show visitors what they'll gain when they purchase your product or service.

• Lack of information on pages, or too much unnecessary text. Examples include pages with too much text, which acts a distraction to visitors, or not mentioning the product or its features at the top of the page. You need to have concise headlines and text which quickly portray your product features and benefits. Avoid irrelevant text and imagery, ambiguity and waffle!

• Registration forms are too long or complex. Ask for only the information you require, if you ask for too much information it can put people off filling it out.

• Failing to test landing pages and optimise the conversion rates. Find out more about A/B testing here https://workshops.unbounce.com/lesso...is-an-ab-test/

• Slow landing pages that aren't optimised for mobile and tablet devices. You can check your page speed and score at Google PageSpeed insights https://developers.google.com/speed/pagespeed/insights/

Have any thing to add? Post below!

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Some visual examples to support the points would help here, this way the thread barely provides any value

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Hi @matuloo, thanks for the feedback. I've now added images and links to help illustrate my points.

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I'd also add that crappy headlines will kill your conversion rates.

In my opinion, the headline should lead with the #1 benefit the customer will receive as a result of your offer.

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