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Targeting On BH Ads? (13)

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Hey STM,

I've been dealing with a little problem for a couple of weeks. I'm currently starting out running nutra on FB & having a hard time getting results from the ads (the easy part, I thought). I was advised by people who've run this vertical that they don't do any targeting aside from selecting a gender in the relevant geo. Only problem is, no matter how much work I do on the ad itself, my CPC is through the roof & my quality score is atrocious.

Wondering if more specific targeting could resolve my issue or if there's something more I need to do with the copy. Any advice would be greatly appreciated.

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I do same type of targeting. Broad + gender only. Tier 2 countries. And it works. Maybe your ads are too weak?

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yeah, I'm thinking that has to be it. do you use any type of custom conversions with the pixel to help fb optimize?

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Yeah your ads are probably a bit weak if you're far from profit, although in this past week has been quite tough... and so says my telegram/skype lol

Quality score is causing some problems lol, we dropped tier 1 english a while ago now but yeah you're do the right targeting gender and quality age + need to work on your ads more, or continue to hunt for strong offers. But you're definitely not alone in the low ROI for nutra atm thats for sure. It doesn't seem to be as apparent in outside english.

You're having ROI problems, but no problems with account longevity? Thats a positive at least

Which geo is it that you're trying?

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Yeah. Tried restructuring the setup and tossed up some new creatives. Hopefully that helps.

Too soon to tell. Lost a couple accounts this past week but that was due to a couple blatant mistakes. I've spoken to a few people who say that they're able to get 3-5k+ out of each account when done properly although I'm closer to 1k. Is that on par with your experience?

Started with a US trial. Logic was acquisition cost would be lower thereby letting me get the fundamentals down more cheaply. Not sure that's really been the case though.

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Yeah thats similar for sure, it ranges from anywhere $200-6k but we don't touch USA. I know the broad volume there is mouth watering, but the ban rate I find is so fast in the US. You should have a look at running some intl geos, we run COD as the pixel fires early on the holds so we can get some fast data and know how ROI is before unleashing the spends on an account. But still so much comes down to offer, for one of our current campaigns we tested 5 offers and one of them is 3x the others in EPC which turned a campaign that was almost given up on because couldn't push past breakeven to being heavy profitable.

How is the CTR and CPC look on your US ads? Mobile only?

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Thanks, man! That's good advice. I'll definitely look into intl asap. I'm lucky in that I used to have an advertiser acct with a couple networks & have access to some GEPC data. Makes selecting offers much easier.

CTR is around 5%-8% and CPC ranges from .4-.8 USD. No, haven't been targeting mobile only, but I'll implement that. The other thing that's screwing me up is that the CTR from the lander is awful too. I'm guessing it's all intertwined, though and that best bet is adjusting the ads.

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Keep in my mind that your presell creative can be wash out too, especially if you find your creatives on the Spy tools, where many other marketers do. Presells do have much longer wear time than ads but in the end everything wears down, even the order page and product itself. Especially in small audiences.

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Yeah, I hear you. I'm using a very common angle for US diet as the presell. If it was a matter of low ROI, I would agree with you, but I have like 0% ROI. I know there could be a confluence of issues, but I honestly think that if I'm that far off the mark, I'm missing something on a fundamental level.

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A number of good points shared already and Maynzie touched on a very important point which is 'offers'.

You should be split testing different offers to find the one with the best EPC. Dont underestimate this. If you can see the ad and the LP on the spytool and the ad is fairly new and has high engagement, then it is def making some revenue (can be neg ROI or pos ROI).

I ran in the US geo last year and did some good numbers and my one tip would be to split offers even if your AM is telling you a particular offer is the best one - 7 times out of 10, it isnt, so split test.

Another tip would be to use video ads - that worked well for me and gave me 200 - 300% ROI (US geo as well)

Keep plugging away, there isnt any special sauce or secret tbh. Just split test offers, use the ads / LPs from spy tools and when you save some money, start being creative and come up with your own ads / angles.

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Try promoting COD offers in Tier 2 / 3 GEOs, as Maynzie above pointed out the ROI can be good and accounts last longer

You are also competing with A LOT less people, since everyone just goes for what's easiest - English Speaking countries.

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Thanks for the info, man. How much do video ads need to differ from one another? Can you just change the first few frames? Or do you have to alter a lot?

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Yeah when we ran video ads more we were using like 'rain drizzle effect' over slides we knew did well, also searching on youtube for music added in the last day to add to the video. I'm not sure how much is just our built up worries of what is causing bans lol but definitely making a few slight changes to each video is important.

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