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Revcontent Linux Traffic (5)

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Anyone else see a increase in Linux traffic from Revcontent lately?

I'm running a campaign and I spent almost $300 on Linux traffic with just 3 clicks to my lander and with RC inability to target much of anything I'm stuck running on it and knowing how small market share Linux has its usually a good sign that its either bot or fraud traffic in most cases.



I've complained to them a number of times about it and I asked for better targeting basic stuff like allowing me to target OS and Browser and they refuse to add it. They just don't seem to care much and seem OK with me pausing even though other OS are working and show signs of life if I could just stop getting Linux traffic.

They just always claim nobody ever requests these targeting features so they don't add them.

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You got the remember that trackers are dumb. They only tell you the averaged CPC, and don't tell you which traffic you actually payed for vs bots or spy tools creeping on you.

So just because you're seeing $300 worth of traffic for Linux in your tracker doesn't mean that's what they charged you for it based on the fraud filters they have in place - it could well be $3 or $30 or even $0 if it's just bots they recognized.

The real question is what's the amount spent on non-linux traffic? And do the number of daily visitors match up?

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It matches up pretty close my numbers are off usually by about $2 with Voluum and RC as I update it whenever I update my CPC in RC plus I use the optimizer as another tracking tool with Voluum and that spend matches voluum pretty close as well. Like today my RC spend is $75 and Voluum is $78 so its fairly close. This traffic is sneaking in. I have the money to scale stuff but they just seem to refuse to clean up their traffic. To me Revcontent over the last 3 - 6 months has really taken a turn. I'm sure some people are probably making it work but for me it hasn't worked and whenever I bring it up to them they just pretty much tell me others don't have any issues and just seem blind to it.

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Yes, exact same experience. I posted about it in this thread

https://stmforum.com/forum/showthrea...ince-last-year

We have spent mid to high xxx,xxx yearly on revcontent for a few years and the last 6 months have been nowhere near that run rate. proven campaigns are performing nowhere near what they used to. their old CEO left the company in december so i sense there are some problems internally.

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Perhaps buying traffic through Voluum DSP could be useful in this case as you can filter OS and browsers easily there.

The question is if you’ll get traffic from the same proven widgets you receive when you’re buying direct. But it’s worth a try.


Sent from my iPhone using STM Forums

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