I run a good amount of traffic on GDN and wanted to know how others set up their campaigns.
What I usually do is start broad with only demo targeting with around 4 creative (if I can get them approved). I start with low bids then creep up.
Recently, I've been reading that it's suggested to start very narrow and then broaden your targeting. So wondering how other GDN media buyers like to start their campaigns?
Is GDN media buying massively unpopular nowadays? I can't understand why nobody ever replied to your posts...
GDN is really difficult on quality control if you do large scale. Many who have constant ROI normally have data on placements or audience lists.