How to scale with Nutra on FB (2)
Aloha ladies and gents of STM
As the title reads, I have a question with regards to a scaling a Nutra campaign i've been running on FB.
QUESTION:
What is the best way (IYO) to scale a winning Nutra campaign on Facebook?
ie what are the best practices to keep your winner running, scale it and ultimately avoid disapprovals. (or keep it alive for as long as possible for maximum ROI rather)
I know this is a fairly complex question considering that there are a multitude of variables, but I'd like to know what some of YOUR best practices are.. the over arching principles that have given you the best results in terms or ROI when trying to scale to higher budgets.
A bit more about my current situation...
Been testing a $30 offer to a few audiences with a $20 budget on adset and eventually found a winner.
My metrics where as follows:
As you can see I was running at just under 2.5 ROAS and decided to duplicate the adset twice and run at a higher budget of $50 (2x adsets of $50), after tweaking the targeting ever so slightly.
After 24 hours of running, one of the $50 adsets made a sale
Then shortly after ALL ads in each adset got disapproved.
For context, this account spent just over $500 when I decided to duplicate the seed ad twice, and my total spend for the account per day was $150 total after publishing them.
As mentioned above, I know there are over a thousand variables that could have contributed to these disapproval after being approved for 3 days (people reporting the ad, manual review, bot re-reviewing etc etc), but if I did anything glaringly incorrect with regards to the in the ABOVE details please let me know.
As mentioned above, I would like to know how you personally scale your winning nutra campaigns once you have found them.
Some questions that come to mind are:
Should I rather scale the adset that is a winner at 30% every 3 days?
Should I duplicate the adset at the same budget multiple times?
Should I duplicate at a higher budget and use a Jedi bid stratergy?
etc etc...
Any insights will be highly appreciated!
My scaling advice, no matter what vertical you are pushing, is to spread your winning campaigns on more and more accounts!
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