Home > Facebook & Instagram > Follow-along Campaigns

---

FB + Proven Nutra Offer = $$$$! (16)

---

Hi everyone!

Hope you are all well.

I've been a member for a couple of weeks now and this is my first follow along thread.

Background:
- Been online since 2007
- SEO'd the crap out of thin affiliate sites and have been making a nice side income
- Starting around 2013 Google has been killing my sites and side income
- Recently I've had some success with Bing Ads and a nutra offer (I've also increased conversions this month thanks to adding a lander following @caurmen's awesome lander post here: https://stmforum.com/forum/showthrea...A-Landing-Page)
- I've got the FB pixel installed and looking to scale up this nutra offer through FB (first through retargeting)

The Offer:
Vertical: Nutra
Payout has three levels depending on the size of the purchase: $25, $50, $75
GEO: US, Canada, Australia, New Zealand
* I'm comfortable to go with this offer because I've been promoting it for almost 10 years (with SEO at first and now Bing Ads) and know it converts

Campaign:
1 Campaign split testing 2 ads
Ad 1: Product image on a bright background
Ad 2: Video, which starts with a few seconds of a fuzzy test pattern to grab attention and then transitions to the same product image on a bright background as Ad1
Same copy for both Ads

Lander:
Only 1 lander at this stage. Using the cut down version of my existing story-based pre-sell.

Targeting:
Retargeting visitors over the last 180 days from US, Canada, Australia, New Zealand

Conversions:
I don't have access to the vendor's thank you page so I have a custom conversion on my site when the visitor clicks through to the vendor. If the visitor purchases I will be able to see they came through this ad because they're cookied with my tracking id.

Budget:
$25 per ad per day

The future:
When a visitor converts I get an email to alert me I have a new commission. This includes the buyer's email address so going forward I could also make a Lookalike audience from this list of buyers.

My campaign is currently in review so I'll check back in once it's approved. Haven't had any success with FB in the past so I'm open to any feedback

Cheers,
Dave

---

One advice; test more images/videos. Just spread the 25 dollar on at least 3 images, and the other 25 dollar on 3 videos for example. And diversify, so one product shot on table, one where a person is "using" the product etc etc. You know some ads attract more attention when showing "emotion", but others go better when pointing out the "rational" side of a product/service.

It's very rare for a "newbie" to see you already have an offer which has been proven by yourself through other channels. This way you know you need to focus and optimize on ad/targeting side without having the concern "will the offer convert yes or no". That's a major pro man. Good luck!

---

Thanks so much, @stickupkid!

I'll give the extra ads a shot. I'll bang some more together over the next day and get them up. In the meantime, once I start seeing some data come through from the initial two ads I'll report back.

Cheers!
Dave

---

So I killed the original campaign because the cost per "result" was way too high (result = click-through to vendor site).

I was testing an image versus a video: Image Cost Per Result was $1.98 and the Video Cost Per Result was $11.41.

New Campaign

Following @stickupkid's advice with more images and videos.

I was a bit time-limited so ended up with only 2 images and 2 videos, same ad copy on all. $40 a day, $10 each.

Results​ so far


Ad 1
Image: Product image isolated on a white background
Adspend: $12.26
Landing Page Views: 6
Results (click-though to vendor page): 2
Conversion: 0
Revenue: 0

Ad 2
Image: Customer holding the product (realistic image, not stock photo)
Adspend: $12.09
Landing Page Views: 10
Results (click-though to vendor page): 4
Conversion: 0
Revenue: 0

Ad 3
Video: Short video showing a closeup of the product being opened
Adspend: $8.01
Landing Page Views: 3
Results (click-though to vendor page): 2
Conversion: 0
Revenue: 0

Ad 4
Video: Short video showing a closeup of the product being opened and how to use it
Adspend: $8.50
Landing Page Views: 8
Results (click-though to vendor page): 5
Conversion: 2
Revenue: $50

Interestingly the video ads didn't get approved until about 12 hours after the image ads were approved and running even though they're in the same split-test campaign.

Cheers,
Dave

---

I have seen this with video's more often too. Also got some video's dissapproved because of the music used at the background was copywrited (even jingles I didn't know), perhaps that has something to do with the delayed approval. Also are a bit more difficult to review than images I assume.

So AD4 is showing potential, get similar videos like these and test them too! Also test maybe different headlines since it looks like a winner, although all your tests are on relatively small volumes yet!

---

Thanks so much for the positive feedback! I'll do more testing with AD4.

---

I haven't updated this thread for a while, so here goes...

I was making some headway with a revised video ad. The audience was a 1% LAL audience built from the email addresses of previous customers.

It made 2 sales and the CPC was improving day by day.

The trouble started when I tried to improve things (speed them along). I hadn't seen any further conversions as time progressed so I wanted to narrow the focus of who was seeing the ad. I contacted the vendor and got a list of the top converting US states. I created a new campaign and filtered the LAL audience to only focus on the top 10 converting states.

When I created the new campaign I think I did a few things wrong which has ended up triggering a manual review and Facebook disapproved the ads. Firstly because I had updated the headline slightly to make it a question. Once I corrected that they disapproved the ad (after spending $30 in impressions in less than 30 minutes) because "it promotes content that is against our advertising policies" <-- I think they are viewing the product I'm promoting as OTC drugs (possibly because of an image I had on the lander). A previous campaign that was approved just instantly disapproved after I turned it back on.

My focus at the moment is whether or not I should continue to try to promote this through Facebook. Does anyone have any advice about what my next step should be? Should I try again? Should I use a different domain for the lander?

Any advice is greatly appreciated!

Cheers,
Dave

---

Quick update: My ads seem to be running normally now. Facebook even re-approved one they'd previously disapproved without a request from me. Given the way this has played out it seems their issue was all about the question in the headline... Back to it!

---

Nutra is one of the hardest verticals to run on FB, but your stats don't seem to be so bad. Continue? Depends on your main goal, is it to spread your nutra offer on other traffic sources, or you want to learn the ropes of Facebook Advertising? If the latest question isn't relevant I would move to push or native honestly, which are my opinion "easier" to handle if you don't know the Blackhat game on FB a bit.

With Push and Native you can focus more on optimizing the ads without any trouble, whilst you are on thin ice on Facebook already. But again, purely based on your stats I would say you can make this very much profitable on Facebook!

---

Thanks for your feedback, @stickupkid

I have a background goal of learning the ropes of Facebook so I can eventually promote a product of my own (not in Nutra which should make things easier when the time comes).

After the craziness of disapproved, and subsequently re-approved, campaigns yesterday I went back to the drawing board. I set up a campaign with the same video and changed the headline and ad text to mirror what I've seen the vendor use in their own ads. I targeted my LAL audience only in the state the vendor told me is their number 1 converter.

I woke up to a sale this morning!

Results so far:
Spend 15.00
Conv. 1
Revenue 25.00

I've added two new ad sets now so that I'm targeting the top 3 states.

I've got a little bit of cash sitting in my PropellerAds account so I'm also casually testing a push campaign at the same time.

Hopefully I'll have some more results to report back tomorrow.

Cheers,
Dave

---

Davey! Its been a week now since heard from you here, anymore luck with your campaign bro?

---

Cheers, Maynzie! Thanks for following up.

It went off the rails a bit. I tried to "scale up" too quick after that one sale and my CPC and costs got out of control.

I'm back to square one at the moment. Started an ad today which uses the same graphic as the vendor is using in one of his ads. It has had pretty good engagement so far (19 likes, 5 shares) but no conversions. I'll let this run for a bit.

When you are promoting a product that's priced between $50 and $200 would it be better to stick to desktop only? (Are desktop users more likely to convert on a high-priced product than mobile users?)

Cheers,
Dave

---

How did you scale it up man? What was your process maybe I can help as that angle you had seemed to be potential with break even on $50 earlier and that sale from $15 in your previous post.

Good question man, I haven't really got too much experience at all in selling products priced above $100 sorry :/ although priced under that selling on mobile has been not a problem ($80 etc), I would suggest split testing it man (or asking your network/offer owner if they have any data) unless someone else with experience can chime in on that one

---

Good question! The way I tried to scale up was to create more adsets targeting more of the states the vendor had recommended. The costs then started to go up with no more conversions and I got a bit scared and turned it off.

Your question made me go back and examine the advertising I've done and to be honest I'm a bit embarrassed. Looking back now I've taken quite an undisciplined approach.

In both cases you mentioned I've become greedy after seeing those initial sales and tried to expand by starting new campaigns targeting wider audiences. I've got so many paused campaigns that are derivatives of those originals it's difficult to track backwards.

At this point I'm feeling like I should just go back to running those two campaigns that brought in some money:

1. The video retargeting previous visitors ($50)
2. The video targeting the vendor's top state ($15)

Sorry about the lack of detail, but I hope this gives *some* insight. I'd love to hear any feedback.

---

This is for a nutra product right? So you're targeting the popular states the vendor has recommended?

Nah nah! Definitely not greedy man, I encourage the scaling!!! However there are many ways to do it, I would of continued on that adset which was working and maybe duplicated the same adset 3x over to run them against each other and increase traffic while testing some other FB audience pools and also it seems like FB is much more stable ROI when you run smaller adset budgets but many of them, and you just pause the bad ones and continually scale the good ones maybe 20% daily.

In terms of your approach I think you're holding a bit too tight grip on your campaign though, it needs some breathing room. I would honestly just target all the states the vendor recommends in the one campaign and let your pixel get to work buddy

---

Thanks for the feedback, mate!

That's right.

Okay. I've modified the adset to target all the states the vendor recommended.

I've duplicated that adset (above) 3x. I've modified each audience a bit based on interests which relate to the product.

Thanks again for the feedback and I'll report back when I have some results in!

Cheers,
Dave

---

Home > Facebook & Instagram > Follow-along Campaigns