When To End Discovery Campaign (4)
I'm running a discovery campaign and the offer's payout is $36. I've spent $312 so far, and I've gotten 2 conversions.
The conversions came from two publishers. However, each publisher sent under 10 clicks to the LP so I don't know how significant the data is.
Typically, what criteria do you guys use to end discovery campaigns? How do you guys know whether the campaign has potential?
And for these publishers with very few clicks but produced conversions, what do you do with them? Put them in their own campaign and see if their results scale?
I compare it to how other offers/campaigns perform on that source. Without points of comparison it's hard to really evaluate something on its own.
Could be that those publishers best match the ideal demo of the offer, but more than often it's just that the offer just isn't good enough overall.
Originally Posted by thedudeabides
Do you have any advice for someone without significant past history to compare it against?
In that case you have to lean on your traffic reps to help steer you in the right direction to start with targeting and verticals.
And make sure the offer you're running isn't one chosen at random, but something that your account manager can vouch for is doing volume, and ideally that you already see running on spy tools.
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