Home > Paid Traffic Sources >

---

Promoting eCommerce videos? (5)

---

Hi Guys,

We want to start driving paid traffic to videos like this:

https://www.youtube.com/watch?v=bKSU9cY8Phg

Basically physical product videos and then push the viewer to conversion.

Any recommendations for doing this?

Cheers.

---

If you can use the video on Facebook my recomendation is to use it on Facebook as a video ad and drive traffic directly to the product page.
Something like this: https://www.facebook.com/50021755676...27371721395420

---

^^ I'm with rpatrocino ^^

Why not use the video as an ad with FB or any other network that supports video ads? Have you tried it?

Alternatively, you can setup a landing page with this video as the main element, and more sales copy around it, and drive traffic there from either FB, google or native sources.

---

You mean to build sort of advertorial and send FB traffic there?

---

Yup, that would pretty much be it. The video at the top, set to autoplay if the particular traffic source allows it, and more info below it plus a large CTA that would lead to the signup page. Or you could use the classic VSL format, which looks like this:



Or simply use the video as an FB ad. Not sure what's the name of such ad, but you I'm sure you've seen one of those where the actual website (sales page) loads below the video once you start playing it. Know what I mean? It looks good on a smartphone and that format works well.

---

Home > Paid Traffic Sources >