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Is 12% a good CTR? (8)

04-20-2019 08:59 AM #1 johncarlof (Member)
Is 12% a good CTR?

Hello all,

I know that CTR varies a lot depending on the niche-geo-audience, but I wonder if someone can tell me if I'm on the right way.

Geo: USA
Audience: Male 35-65, that liked Fender and Gibson guitar brands
Ad: video of a guitar learning software + short copy + strong CTA

I've not set a conversion because I just wanted to check how many people would watch the video and then click for the site (no affiliate offer the site is mine)

thank you!

04-20-2019 11:03 AM #2 stickupkid (Senior Moderator)

12% AD CTR is quite oke, but I have seen some videos doing over 20%! Guitar niche should be able to reach higher tho’ I think.

Drop the video? Maybe some can give feedback on it, see if it helps to increase CTR!


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04-21-2019 12:52 AM #3 maynzie (Moderator)

Yo yeah just as Stickup suggested 12% is not to bad at all, but it can still do better but its not the only metric to worry about.

I'd say anything over 10% can be worked into profitable campaigns with the right funnel more easily, but have still had successful campaigns with 3-5% CTR

04-28-2019 10:10 PM #4 desteny (Member)

12% CTR is good, like really good. But ad copy CTR is one of the numbers you should NOT take seriously. More often high CTR clickbaity ads do not perform well in terms of ROI, as they attract wrong audience. So you end up getting loads of clicks, but no conversions.

I am currently running 1.12-2.5% CTR with 700 ROI.

04-29-2019 10:27 AM #5 kinged (Member)

You will get much lower ctr when you go for purchase conversions objective.
I know because i have tested them all. The higher up you optimize for the higher ctr you get.

So if your end goal is sales then run a pur conversion campaign and look what your ctr is there

04-30-2019 08:14 AM #6 johncarlof (Member)

Quote Originally Posted by kinged View Post
You will get much lower ctr when you go for purchase conversions objective.
I know because i have tested them all. The higher up you optimize for the higher ctr you get.

So if your end goal is sales then run a pur conversion campaign and look what your ctr is there
Thank you! The only problem is that I can not fire the pixel when a sale is made, because is on the merchant side and it does not provide a callback

04-30-2019 08:38 AM #7 desteny (Member)

Quote Originally Posted by johncarlof View Post
Thank you! The only problem is that I can not fire the pixel when a sale is made, because is on the merchant side and it does not provide a callback
Quote Originally Posted by johncarlof View Post
(no affiliate offer the site is mine)!
If you own the offer, you can always fire different events, such as add to cart, lead. Here is full list of facebook pixel events: https://www.facebook.com/business/help/402791146561655

04-30-2019 09:06 AM #8 johncarlof (Member)

Quote Originally Posted by desteny View Post
If you own the offer, you can always fire different events, such as add to cart, lead. Here is full list of Facebook pixel events: https://www.facebook.com/business/help/402791146561655
Sorry, I was not clear. Here's the situation: I own a site, I run Facebook Ads in order to build an audience and a mailing list.

I monetize the site with affiliate offers.

So I could optimize per conversion if with "conversion" means a user that subscribes to my list, but I can not optimize affiliate sales because the sale page is on the merchant site

thanks

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