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Taboola follow along (11)

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Hey everyone!

Literally 8 minutes ago my offer got approved on taboola and even with my small ass budget i decided im going for it while im working my other job to keep this campaign running rather than save for 5 months.


offer is a white hat offer with a4d

payout: $49

GEO: USA

CPC: .45

BUDGET: $20 a day for testing. Yes before you say it. i know. its small. but that's what its going to be. ill just be waiting a few more days to optimize and for me this is more of a learning campaign more than anything.

targeting mobile


Network: taboola


i made a list of the top creatives and headlines and picked 5 to go with. i will be going with 3-5 ads at a time.

Also a native guy from AWE told in his speech that what he does for creatives is he pics one picture first and mass tests the headlines because headlines last ALOT longer than images so thats how i will be optimizing that.

1 picture

5 headlines pick the top one after 3-5 days then rince and repeat

Im not running RON instead i chose a audience called "About to Buy > Drugstore & Pharmacy > Other Beauty Products (Skimlinks, couldn't retrieve size)"

It just seemed to fit the most out of all the other audiences. if anyone has any tips on that or just to run RON that would be amazing! If i dont get any traffic in a day or 2 i might add some more audiences or might just go RON.

See you soon!!


- Jeremiah

I forgot to mention that its a internal lander so i will be Direct linking it.

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Was getting 0 impressions for the past few hours so i just took out the audience now running RON. will check back in later

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update. over double my budget was spent in like 10 mins which is fine because my budget isnt big to begin with. I do have a question though and if anyone can fill this hole i would be very much appreciated. When running direct link offers whats a good rule of thumb when cutting widgets/sites?

For example fox news spent half my CPA on the first day with no conversions and 76 clicks. should i cut by how much spend so if a placement spends 1/3 of CPA and no conversions cut? or 30-50 clicks and no conversions? because the stuff that ive been told has been more to do when working with landers.


also the CPC was set to .45 but when i looked the overall average was .252 so i put the campaign CPC to .26 cents. not a question here but just more to keep you guys updated.


For now i will cut the fox news but would still love to hear others opinions.


thank you for staying tuned! hopefully over the next few days ill be able to share some good news with you guys!


- Jeremiah

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Hey Jeremiah,

Foxnews is a good placement and you definitively should NOT cut it at just 1/3 of your CPA.
To be honest testing 3 different types of variables - placements, headlines and images with a daily budget thats under half of your CPA is way too low.
Take out 2 of those variables, it would make the most sense to take out the placement variable first, run on just Edge Default Homepage (MSN) or Foxnews with that 1 image you have with 5 headlines, after you find the winning headline you can split test different images. Just one of those 2 placements is enough to spend 2k$ a day.

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@247media- when you said 'run on just Edge Default Homepage (MSN) or Foxnews' - do you mean having your rep upload just that individual pub id as a whitelist? Or is there a way to target only one publisher in the general dashboard? If the latter I've totally missed it this whole time so wanted to check as that would be awesome, I've been having my rep upload whitelists but would be much easier to just do it as part of the campaign creation.

@jeremiah That is the problem with direct linking... even if you are linking to an advertorial provided by the vendor/affiliate network, you still won't see how many people click through to the secondary offer page. This means you can only optimize based on conversion rate and not landing page click through rate, which is much much much more expensive. If you had a landing page- even if you just made a copy of the advertorial you're linking to- you could block every publisher that was at 0 clicks to offer out of 10/20/etc clicks to lp, or any that are at 1 click to offer out of 30 clicks to lp, etc.

So yeah, if you're just learning and exploring it doesn't really matter anyway, as your focus is on gaining mastery of the platform and trying lots of things out vs trying to perfectly optimize a campaign to profitability. If on the other hand the latter is you're goal, the 'best practices' approach would certainly be to pick an offer that's already running that you spied on adplexity, pick out ads you already see running plus 1-2 of your own creation, re-create 2-4 of the landers you see succeeding on that offer, and then optimize publishers based on both landing page click through rate as well as conversion rate, while split-testing ads and lp's.

If your budget is your biggest obstacle to success, consider providing some kind of service on Fiverr or even starting a little lawn care business or something. They aren't as 'sexy' as running natives, but they are far far far easier to make money doing and can fund your campaigns and provide you way more leverage with which to master natives and hopefully make IM your sole business focus eventually (if that is your goal).

Hope that helps

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Yes, either have the rep put a whitelist OR you can just go crazy with their site blocking feature on the campaign level

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thank you!! i really appreciate it. i just went back into my campaign went to the audiences and clicked the "fox news" to target only that so ill be focusing only on them. im going to leave the images and headlines alone for another day or 2 and see if i can get a conversion if not ill just go by which one is getting the most traffic/ higher CTR.

From now on i will definitely keep that process in mind.


And yo yo yo jack whats up!? and yes i forgot who exactly but someone from here did tell me once the beauty and the curse with direct linking offers is that they either work/ or they dont. i could rip the advertorial thats hosted put it on my servers and run i to their checkout page. is that something i should look into?

And regarding budget ya man im working my ass off and been getting blessed with some good jobs so ill definitely be able to keep running native for a while!

Thank you guys for the tips!



- Jeremiah

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Direct linking is like running a campaign in the dark. You have no idea how the placements are engaging with your offer. You could get getting 100 clicks from the hosted lander to the offer/cart for $50, or could be getting 2 clicks....

Given the option between not having that data to help make decisions with or simply hosting your own lander which would you choose?

Also if this is the offer I'm thinking about that costs the consumer $150 I think you should find a lower cost offer or leadgen to test with your limited budget.

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Hey Guys,

Hope all is well!

I have a question regarding taboola, I am doing content arbitrage campaigns in revcontent only at 4 figures spending/day.

I just submitted 1 campaign in taboola and it got approved, but i am not getting any traffic. I set daily budget to $50 and CPC is $0.1 (RON)

Revcontent Algos are super fast and it start spending at 1 cent in RON traffic, what's the trick in taboola to get a high CTR + LOW CPC traffic?

Regards
Pankaj

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Taboola's a bit slow, give it a few hours or try bumping that bid up a bit.

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Any updates?

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