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RevShare vs PPL campaign - Binom Analysis (51)

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I think Matuloo can chime in on this as he has more experience, but I believe with rev share programs it takes months for these to turn profitable in comparison to PPL campaigns as it does take time for it to mature.

I have read rev share programs can be the most profitable in the long-run, but I think that depends on what type of rev-share program you are on.

You didnt state what kind of rev share program you are promoting, but I think for me personally I wouldn't promote a dating site, but would be more inclined to do rev-share on only something like Cams.

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Cheers man, from 9 years of Data in adult I can say:
Mediabuyers and Mailers earned more on PPL and CPA
Social Media Fake profiles and SEO made more on Revshare.
There are of course exceptions but in 90% it was like that.

You should check also for Hybrid deals that pay you already on sign up or first sale and recuring in the future. Myself offers this currently unfortunately only for Cams (first conversions are only on PPL)
and not for Dating , if you would like to try cams in that model buzz me.

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Yup, revshare takes months to get it right and to see the full potential. And as Stefan mentioned above, it's not the same with all traffic types. High quality traffic will yield more with the revshare models, but you have to take an initial loss and then bank on the rebills. I would say that the regular tube traffic can earn you more on PPL. But something like email clicks, solid SEO traffic, review traffic ... that should work better with revshare.

I personally run mostly PPL, it's a better model for paid traffic in general IMO ... less risk for me.

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Thanks for the suggestion Matej.

As I was not getting leads for Revshare offer, I stopped the campaign few days back (spent around $589.05 and received only 71 Euros). But from that time till now I have received 145 Euros. Now I am confused, whether I should continue to run revshare campaign or not.

Regarding PPL offer (ZA geo), I had to stop this campaign because offer got paused out because of bad traffic quality. This time, I took extra precautions. Like applied filters on Binom, used different traffic banners for TJ and TF instead of 1 or 2 banners. But still offer got paused out. Now I have applied for Mandoo Media and Topoffers because most of the offers in my present networks got paused out.

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As an Media Buyer with millions € in spendings each year i can give you an easy hint:

1. start with PPL and collect data while always send campaign id back to your offer providers. No risk for you and good for the cashflow
2. if you get pumped with payouts on serveral campaigns you know that it`s time to put in REV Offer there since the pumps indicate higher earnings for the offer provider. No risk for you just longer time waiting for more money back ;-)
3. For rev you need still wait 2-3 month to make higher earnings then on soi PPL but if you follow step 1-2 you have no risk and make it big at the end.

All exclusives on advidi are rev share offers for example, were they calculate the street payout based on their experiences with 50%+ risk calculation for 3 month. So you can calculate for lokalelust DE 9€ doi an ARPU for them over 15€+ after 3-5 month. But you need good cashflow to spend and wait at the same time!

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What codeflame says.
And good Revshare programs can make you money for very long time.
On MyDirtyHobby, affaire.com and Amateurcommunity I had users bringing me revenue for years.

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One more suggestion for you, in case you decide to go this route. Always work with companies that have been around for a while, since you'd rely on the rebills, the last thing you want to happen is for an offer owner to disappear.

Hard to say really, you would need to know the average renewal rate at least. Try to ask the offer owner, they should know these averages and that should help you calculate the possible returns for the next few months.

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Tbh I think someone who is newer to this should probably run PPL campaigns.

I just don't see how you can figure out with little experience whether the Revshare campaign sucks or your marketing materials do.

I think this is only something you can gauge with experience.

Just my .02 though.

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I think your point is valid.

However, my experience has not been really good with PPL till now. My most of the campaigns got paused out due to quality issues. At least with RevShare I do not have to worry about paused out of the campaign.

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That logic doesn't make sense. If your quality is bad on PPL, that means the advertiser isn't making any sales.

If the advertiser isn't making sales, that means you aren't going to make money using Revshare either lol

I would suggest going back to PPL and learning how to make a proper funnel. Also with PPL your feedback will be immediate, so you'll learn how to create solid funnels.

Then once you know how to do that, you can switch back to Revshare.

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Yes you are right.

But I am working on this revshare offer from last 3 months now. I think it will not be a good idea to leave it in between. I have decided that I will be working on this offer for next 2-3 months. After that I will make a decision.

As per your valuable suggestion, I will not take any other revshare offer now and only be trying for PPL

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There is actually a bit of solid logic behind this. Some advertisers are just too careful or want to take a too high margin, which can result in them asking to pause too soon or killing campaigns that could actually end up being slightly profitable. On top of that, PPL campaigns get scrubbed way more than revshare, which makes the optimization a bit more "transparent".

I see that your ROI is improving slowly, is that because of the rebills or did you improve the funnel? Based on my experience, revshare needs about 6 months to fully show it's potential so if the trends continues, you might end up in profit.

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Yes this month I have got around more rebills as compared to last month. Apart from that I have optimized the funnel and cost per click has also been decreased.

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Most people stay away from rev shares because they believe that they dont work. Revshare CPL offers work well and I have a few. Feel free to skype/telegram me for more information. I have revshare cpl offers with a proven track record.

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I see SOI and DOI in the screen you shared, does this mean that you are able to see the initial SOIs and DOIs in the stats?

How are you actually optimizing this campaign, based on what metrics?

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Yes I can see both SOIs and DOIs on my network's dashboard/reports. But in my tracker I can see only SOI or DOI at a time. So I am tracking as per SOI in the tracker.

a. Initially I started optimizing by looking at SOIs.
b. But then I realized that DOI is more important than SOI. So I am taking DOIs in to consideration as well.
c. After that I realized that Unique Buyer (UB) is more important than DOI.
d. So Finally I got confused between SOI/DOI/UB
e. Then I tried different banners (ripped as well as new). Conversion rate of newly created SOI banners was good but conversion rate of DOI got down.
f. Sometimes I managed to get good conversion rate of DOI but then UB conversion rate got down.
g. I tried different combination of landers as well.
h. Then I tried direct offers with network's own lander as well.

But still I am unable to get winning combination

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Try to optimize for DOI, since this is revshare, your goal is to get as many DOIs as possible, those are more likely to become paying members.

In the ideal case, you would optimize for the actual paid members (so UB), but since I guess your UB numbers are rather low, you need to focus on the next best option and that would be the DOIs. I would definitely do that.

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Thanks for the guidance Matej

From now on wards I will be focusing on DOI only.

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In the case of dating, charge backs are pretty high. So ppl/pps is advisable for affiliates. But recurring services like cam, phone sex or chat programs convert best with revshare.

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Chargebacks do happen from time to time, but it shouldn't be that high. I think a high risk service such as dating needs to be below 1%-2% in chargeback ratio in order to keep the ability to bill customers. So in the end it shouldn't affect the final result too much, unless someone decided to chargeback several months of rebills ... so yes, it's something to consider.

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How much are you getting paid for the revshare leads actually? What % share is it and how much does it equal to in $ per member per month? Are there trials or straight full month only?

With a decent rate, you should be able to profit with $55 cost per lead.

BTW: there are also PPS offers, the rates can be way higher than $55 per member. I've ran a few in the US, payouts were between $80-100 per trial and they worked well with the right traffic. Might be worth a try to try these too.

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Ok, this is quite low. You should be able to find a 50% revshare offer. Have you tried looking for more revshare offers in the same GEO?

Can you remind me what the GEO was please?

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Actually I didn't try for other offer . As this was my first experience with Rev share so I could not think beyond that offer. And I was thinking I will make it successful. But I was wrong I guess. Now I am checking this offer on adplexity and found that very few people are running this offer. Almost nobody is running .

I am running it for Greece.

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Actually I pay through Credit cards . Wire transfer will not work for me.

I am thinking to stop TF for this month and to start with Traffic Stars. I have an active account with them and I haven't started it yet.

By next month, I will ask my AM to transfer the funds to my Paxum account so that I can restart Traffic Factory.

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Why not? Is it a limitation of your bank or have another reason for that? Wires are great actually, when working with larger sums.

BTW: I've not used paxum in a while, but when I did, it was possible to load a paxum account with a credit card... might want to try that.

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I have asked my AM for necessary info for WireTransfer.

I checked with them, they do not allow to add funds through Credit card. So as of now above option will be good, provided I am having enough money in my account

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I see, so wires are the only option for now I guess. Or fund the paxum account with a wire, then use that to fund your account with TF as needed.

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Due to lock down, I couldn't go out to my bank to know the process of Wire Transfer. Also I thought, after end of the month I will ask my AM to transfer the payment in my Paxum account instead of Wire Transfer.


It seems I have got the campaign in Green

But still Exoclick is riddle for me. Till now I could not get any specific steps by using which I can run my campaign. I have searched around 15 good URLs on google by using different keywords then used those URLs in exo and tried to run it. But after spending around 100 USD, got 2 or 3 leads only.

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My results with exo are not exactly stable either, sometimes it works like a charm, sometimes I get flooded with non-converting traffic. But the sheer amount of traffic they have still makes it worthwhile for me to mess with it and optimize more than I have to with some other sources.

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Thanks for sharing your experience, it will definitely help me and others

I have one query.

Currently I am running 2 offers in single campaign. Both offers are from different networks but both are promising. Results are also more or less equal. Please suggest, should I move forward with both offers or I should drop one offer and go with one offer only.

Currently traffic is distributed between 2 offers. If I go with one offer then that offer will get more traffic and I can have more focus on optimization part. What is your suggestion on this. I am bit confused

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My preferred setup is to always have MORE than 1 offer in a campaign, if possible. Such campaigns tend to be more stable, since the performance of an offer can go up and down on a given day, so when one offer goes down the other one can still save the day. On top of that, when an offer dies, you still have another one (or more) to keep running with.

So in your case, I'd continue with both offers, give them more data and the analyze it on a deeper level to see whether one of them wins or not... you might notice that one of the offers works better with specific parts of the funnel, so after a while it might be possible to split this campaign into two, each running just one of the offers with a selection of LPs and Ads that work better with that particular offer.

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I didn't think on that side. Thanks for solving my confusion

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Recently I have started campaign for AT. Trying to test it on TJ. But it seems to be expensive for AT. Can I test AT on any other traffic network?

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Yup, all the major networks have some AT traffic, just keep in mind it's a rather small GEO so don't expect a flood of clicks.

BTW: AT is a country with high average income so the traffic is of high value and there are usually not that many problems with lead quality. NL is another such GEO, have you ever tried running something there... I don't remember anymore since you've tried quite a few... rebll used to have great NL and BE offers.

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Thanks for the suggestion In last few months I was focusing more on CL. It was going very good for me. But now it got paused out and I have found that not many networks provide good payout for CL. So now I am trying to focus on other geos those are available on all major networks.Yes NL and BE I haven't tried. I guess both geos shares same language so I can test both at the same time. I will ask my AM that I want to test NL and BE so that he can provide me the offer details. Thanks for the great suggestion

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Yup, even though almost a half of the citizens of Belgium speak French, it can still work with NL creatives. I've been using those for years. At some point, NL&BE used to be my best GEO. Advidi used to have great offers for these GEOs, most brokered from VPScash or setup on a revshare deal with them, then all the VPS offers got managed by Rebll network so I would definitely talk to them too if you plan to attack these GEOs And go for DOI offers in these GEOs, those always worked better for me.

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I asked my AM for NL and BE. He is giving me the option for BE only. Should I go with this as of now?

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Even Belgium alone can work well, but it's better to start in NL to be honest. I always optimized the camps in NL then ported them to BE to see if the Dutch copy would work.

It's hard to tell you whether you should focus on BE now... if the offer is good, it might make sense though. Do they have more than one offer for BE?

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If that is the case, I can test NL from other network (may be traffic partner) and BE from Rebll.


Yes they have provided me two offers for BE.

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Oki, the offers don't have to be from the same network, test what you can get your hands on.

Traffic partner is a good network too.

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These CTR and CR looks terrible.. isn't it a TF?

You should better focus on adding new landings ASAP before you burn more money on this campaign.

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Its Traffic Junky

Yes currently I am in the process of adding few more banners.

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The LP ctr looks very low indeed. What spots are you buying? I've had campaigns profitable with this low CTR in case I was using footers. Those spots usually send traffic that has low LP ctrs but it's also quite cheap so it can work out.

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Till now I have used below spots:
- Pornhub Mobile- Interstitial
- Pornhub PC NTVB
- PH PC RON

Now my Traffic Factory problem is resolved. I am able to pay through vendo by using credit card. I have just started NL and waiting for the results.

However, paypal is also removed from TrafficJunky now. When I tried to add funds using CreditCard option, it got disabled in TJ. I have reported this issue to customer support, they will get back to me on this.

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What do the numbers look like so far?

BTW: the footers on TF can work REALLY well sometimes, especially when there arent that many competitors and when you can come up with solid banners. That spot is a hidden gem, especially for desktop traffic

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Doesn't look very good for sure. The LP ctr looks solid for the footer traffic but the CVR is not... maybe try a few more creatives. With this footer spot a gallery style banner used to work the best for me... so several females listed next to each other.

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Last month I tried same offer with TJ but didn't get the results. Then I moved to TF. It seems there can an issue with offer? Should I test different offer?

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hey @r4aaj, you created a pretty informative follow-along. thanks!

i see you are running with landing pages from the beggining, i wonder, did you observed a big increase of conversions running with LP vs direct linking?

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TikTok seems to be getting all the attention for the past few months and leadgen is likely the best option here.

There are quite a few great threads in the TT section here on the forum: https://stmforum.com/forum/forumdisplay.php?317-Tiktok

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Hi Matej,

Thanks for sharing the idea and a link. I will go through these threads in next couple of days and then decide if I can go with Tik Tok.

For offers, which networks I should approach?

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I would recommend to ask the more experienced TikTok guys... jaybot, ScottyG, Jack_l has tried it too... maybe open a thread in the TikTok section and they will share some ideas for sure.

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