Revcontent - "unknown" and trends.revcontent (6)
I've been testing some native ads on revcontent lately and I'm spending about 85% of my daily budgets on traffic from trends.revcontent.com this has forced me to pause campaigns that could of made some money but this domain never seems to convert well. After even blocking widget ids that send traffic from this new ones just pop up daily to replace the ones that spent the day before.
I'm just curious if anyone else has noticed this at revcontent and why I would get such a large amount of traffic from this type of domain and not a real site. I almost feel like they are doing something on the backend maybe or are blending another type of traffic in even though I'm only buying 1 type of traffic.
When I asked revcontent support that just say they are looking into it which its been months at this point.
You can see how poorly it does below.
In case you are looking at the referrers, trends.revcontent.com is the ad serving domain of Revcontent, so it should be pretty normal to see that.
What is the distribution of the traffic among widgets?
You need to be looking at widget ID's and determining which ids to blacklist. I suggest you use one of the spytools to build out your own whitelist, running blacklist on RevContent is financial suicide. If you have the referrers of the widget ids you want to test and are on a really small budget and want to help ensure your not going to get killed with bot traffic, run the referring domains on Alexa and try to determine if the site gets real traffic.
I *believe* that referrer name comes from one specific kind of ad widget, no matter what site it is. I think this is the 'popup' one that many sites use, but could be something else.
As mentioned above, many individual widgets will have this as their referrer. Some are good, some are bad. 'Banner.boostbox' is the really bad one in my experience, though some widgets that come up as 'trends.revcontent' can definitely be bad, just depends on the widget id.
I would make the same recommendation as above, 1) always sort via 'widget' first, then 'referrer' underneath (although it should be noted that some widgets won't have a referring name at all), 2) use TheOptimizer to auto-block bad widgets, and create to create blacklists that get applied to every campaign (or do the latter yourself in excel), 3) use more whitelist campaigns and Brand campaigns and leave your blacklisting to your campaigns with the cheapest clicks and most profitable offers.
Definitely a pain though I feel ya man!
Sorry to hijack this thread, but would anyone be willing to sell their mgid or revc blacklists?
Can't say that on my end "trends.revcontent" and "unknown" looks terrible..
I believe these two referrals are mostly re-brokered sources & in-app traffic
If you want to be sure, get the list of widgets coming trough these referrals and confirm the type of publisher with your rep. The rep should be able to confirm it
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