The Next Big Aff Wave (1)
Hey guys,
I just wanted to let you know that I have recently joined the D2C Brand's division at Jumbleberry. In the past, I'm sure many of you have known JB as a Nutra-focused network. Well, I'm happy to let you know, we have diversified a lot over the last year (as I’m sure many have) and have applied our gritty performance-driven ways, to focus on conquering some monster deals with cutting edge lifestyle-focused brands in the market.
Why should you care?
Because we have raised the bar in terms of of what a great campaign should consist of.
For any deal we bring you, you can hold us accountable to the following:
• Access to data (Custom audiences/LAL) – to help you dial in campaign targeting and audiences on day 1.
• Media buying assets (Ads, video ads, prelanders & email creatives).
• Access to marketing collateral to develop unique content, i.e. product vids, celebs/influencer endorsements, trademark publications, affiliations, clinical trials (if applicable), video testimonials, etc.
• Dialed-in sales funnels.
• CPA's negotiated based on LTV, not AOV. Meaning, high payouts - the way CPA’s should be negotiated.
• Uncapped campaigns
• Redirectless links – We’ve developed a tool to cut out the redirects…now you are running direct to your unique advertiser's URL. (ya sick 
)
• State of the art tracking – our customer journey tracking platform can track up to 12 events within a sales funnel – and we can provide you with that data to inform your buying strategy.
• Opportunities for Exclusivity
• An experienced team of Veterans in the business that can provide valuable insights to help you grow your campaigns
Our Objective – it’s two things really:
1. To be easier to work with and provide value in the relationship with you
2. To negotiate big deals and provide our media partners with all of the tools that are necessary to ensure a scalable, profitable campaign
So what’s the catch? I'm pleased to say there is no catch, but there are rules. When you have the opportunity to get access to these many tools/resources for some of the coolest DTC brands in the market, there are policies and brand guidelines that need to be adhered too. The most notable one is around how you market the campaign.
Quite simply, you have two options:
1. You may run the content that either JB or the Brand provides.
2. If you choose to develop content, it will need to be approved first before you run.
That’s it. We are very selective on whom we work with – but that’s a good thing. Our objective is not to pile on a bunch of media buyers to these campaigns. That doesn’t work, and it certainly doesn’t scale. We only want to work with the biggest and best buyers and agencies that have a thoughtful, structured approach to scaling campaigns.
If this sounds like you, let’s set up a call and chat about how you can get enrolled into the Jumbleberry Partners program.
Look forward to speaking with you,
Fraser
Fraser MacLachlan
Senior Partner Manager
t: 416-800-2498
c: 416-455-1653
e: fraser.maclachlan@jumbleberry.com
skype: frasermaclachlan_2
telegram: frasermaclachlan
www.jumbleberry.com
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