Is it profitable to run same offer from several different networks? (8)
Is it profitable to run same offer from several different networks?
I just collected a lot offers for a certain geo+vertical and 3 of the networks I've partnered with, point to the same offer :P
The only difference I can see is that each of them have different payouts - so do you personally pick the one with highest payout or... ?
-Dalius
It's good when you can find same offer on 3 networks, don't pick one, test all 3 offers because conversion rate can be different from one network to another, I'm not very experienced but I read all the time that you should test same offer accross many networks, I do that too and I think experienced affiliate marketers will tell you the same
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Originally Posted by dimounique
Differences in conversion for the same offer on different networks can be night and day! I'm talking about as much as 200% difference in CR or more!
It may be due to the infrastructure of each network, that can cause a difference in redirect speeds from aff link to offer page.
More importantly - and I'm just pointing this out as a possibility (and based on stuff people have told me off the record) so please take with a grain of salt: Some networks have measures in place to automatically record and display fewer conversions to you than the actual numbers made - a process known as "shaving" - so that all else being equal, you'd see fewer conversions when you run with some networks compared to others.
And this shave rate can be adjusted.
I remember when I was a newbie, I was running with a network that was doing this. I would test a bunch of angles and banners and landers to break even, then ask for a pay bump, only to be told I would get it if I increased my volume. So I would run at a loss just to get that pay bump.
Just as I thought I would see green with the pay bump, the conversion rate would magically drop.
At first I didn't link the two. Just thought maybe my angle was saturated or something. Would test more creatives etc.
Several "pay bumps" later, it finally dawned on me what was happening.
Hope that has convinced you that testing an offer from different networks is a good idea!
Amy
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Some time ago, I wrote a blog post on this topic, you can check it here: http://matuloo.com/split-test-the-sa...iate-networks/
^ Great post, one of the first campaigns I ran was Justhookup (this was many year ago) and across 3 networks one of them had 50% more payout yet did a lot worse and the lower payout did the best, which eventually got bumped and lead to a really nice ride. Since then I always test across networks haha
I believe that the payout amounts themselves are not the most important
For example, in our program, we also have a strongly developed Call Center. The number of unpaid orders that we recover is at a very good level. Of course, the commission from such orders is also assigned to partners.
It's worth knowing all the possibilities of an affiliate network before we make the final decision.
Originally Posted by easyprofits
Yep total revenue in the network is most important, not all networks track statistics in the same way took me a while to understand that in the beginning, some showed double clicks some didn't so EPC was always varying but revenue was different to how EPC showed haha
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