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HOW TO RUN 7-FIGURE CAMPAIGNS ON NATIVE AS A SOLO AFFILIATE [awa18] (17)

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When you meet Ralfs, you can’t help but have a good time with the guy.

I remember him walking towards the Native Ads Networking Mixer at AWA, big smile (and if you’ve met him, you know that smile), a little pep in his step as he entered and just started talking to the first random person he met, you would never have guessed he just finished murdering it on stage @ AWA.

He started wheeling and dealing online at 16 years old, fast forward the Fiverr work and app reviews on YouTube to three years ago at 21, he discovered Native Ads.

If you’re interested in Native Ads, then you’ll hopefully find at least one useful takeaway here.

HOW TO RUN 7-FIGURE CAMPAIGNS ON NATIVE AS A SOLO AFFILIATE

In this 20 minute presentation, Ralfs goes over the following foundations to setting yourself up for success, so that when you’re ready to scale, you’ve all your ducks in a row. He covers:

1) Choosing broad appeal offers (targeted towards male and female)
2) Why it’s all about that CTR (low spend, balanced between clickbait/targeted)
3) Why Relationships with Ad Networks are key
4) The Secrets to High CTR Ads (with examples)

*High CTR = Excellent Headlines. If you’re not using a headline analyzer tool, try this next time, it’s free: https://www.aminstitute.com



You want to analyze the emotional value of your headlines. Rule a thumb, if the headline has a score of under 25%, scrap them. Ralfs aims for between 50-70%, but suggests anything above 40% is a good start.

Nothing new, but more of a reminder, steer clear of quality photos from DSLR, you want to avoid images that look stock. Photos from Shutterstuck/Pexels should only be used for very unique cases. Pics from your smartphone are more raw, and will have much higher CTR.

Also – if they recommend an image size, use that image size.



5) The Perfect Campaign Structure (targeting – device/geo, ad:campaign ratio, etc.)

Target based on 3 campaigns: Desktop, Tablets and Mobile/Desktop/Tablets. The CPC you used on the 3rd campaign, just use what you would if you were targeting Mobile Phones alone. This is one of Ralf’s tricks. What happens is, when you group them like that, you increase the average campaign ad CTR, resulting in tablet and desktop clicks for the cost of mobile.

What happens next? Campaign ROI increase and the amount of clicks you get increase significantly.



You can use this same trick for targeting multiple countries too:



6) How to AGGRESSIVELY scale

There’s a few tips in his presentation, but the one he stresses, which can be overlooked a lot of the time is boosting CPC’s during very specific times of the week/day. It may seem obvious, but day parting is over-looked a lot of the time, and if you’re looking to scale, this has to be dialed in first. Dig through that data, find your sweet spots, and scale.



7) The Art of Optimization

Time to let go a bit, and let the Ad Network do the heavy lifting for you. Here Ralfs talks about the advantage of smart bidding, and how he saw spend increase and performance along with it, ultimately resulting in a higher ROI too. Not only did that make him more money, it saved him more time. What can you do with more time? Launch more campaigns.

*This will only work if you’re sending all conversion data, make sure it’s setup correctly, check in with your rep and let the flood gates open.



8) Bonus Tips

If this didn’t satisfy, there’s a few additional bonus tips he leaves at the end, it’s only 20 minute long presentation, definitely worth fitting in if you’re interested or currently running Native Ads.

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Ralf’s is a long time Affiliate World attendee, dating back to 2015. You can connect with him face to face in Barcelona, he’s going to be one of our Native Ads specialists joining us for the Networking Mixer and said he plans on attending one of the Labs of interest to him (hint, hint – stay tuned for these).

Again, hope you find this useful, I’ll be adding a few more on different traffic sources/niches soon.

Here’s the link to the full video presentation, also if you want you can get his slides in the description on YouTube.

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Ralfs is essentially what all solo affiliates aspire to be, crushing it on a whole other level. That's the power of native ads for you.

The main thing I've taken away from him is that you need to focus on the big players in native, and stop wasting time with smaller networks with poor traffic quality and lack of scale,

Taboola and Outbrain are where it's at (Gemini too) with whitehat offers.

Launched my first campaign there end of last month and it hit low 4 figures/day within a few days without much difficulty. It's so much easier than I thought it would be.

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are we talking about gemini here for the low 4 figures?

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Taboola, but all those are capable of big numbers.

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I'm assuming you were running WH ecom offers there? That's what I was thinking of doing but probably will need a big budget because of the high payouts.

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most likely but you can always run CPL offers that range from 5-15 dollar payout. debt/solar is big. casino too if the lander is clean enough

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What are the best networks with solar, debt, etc. - basically any WH lead gen.

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Im no pro when it comes to networks but the ones i know that have at least a few good leadgen offers are a4d, maxbounty, gotzha has quite a few with good reps as well but they are mostly gambling and CPL sweeps. jumbleberry is mainly a nutra network but my rep there did say that they are getting into more whitehat leadgen offers and i did see some of their offers. pretty much all of them come with pre installed landers and i read through them they are pretty damn good but the only way to know is to test them. but their binary weed stock landers wont work with taboola but they do have offers that will run on their.


so from the top
1) a4d (pretty much all white hat but is mostly SS but they do have some good leadgen offers. i personally love these guys and will stand by them till they either fuck me over or go under. great network all around the board)
2) maxbounty
3) gotzha (has a shitload but its mostly sweeps and gambling but some health/solar and others)
4)jumbleberry (getting themselves comfortable in leadgen)


- Jeremiah

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I dont really see alot of in depth taboola talk anywhere so if it would be alright i would love to pick your brain for myself and everyone thinking or already running taboola

Are you still running that campaign that got you to 4 figures a day pretty quick?

budget to start running a offer? how much did you spend that first week to even reach that so quickly?

3) Overall any tips for me to write down for taboola?

4) out of strict curiousity without giving away your offer what were you running?

Anyways honor to meet you have a good one


- Jeremiah

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Hey there,

Yes still running, but had to scale it down to get to consistent profit for now.

Re budget: All I'm looking for in the beginning is whether an offer has legs, so I need to see conversions. If its a $40 offer I might spend a few hundred initially. As I see conversions come in I lower bids and increase daily cap. I was able to scale up that quickly because it was was converting right away at high bids, so I just lowered bids initially per day, then just upped the budget. Of course I made a few cuts to placements and device targeting as well. It's really that simple to scale up fast on native, provided your ads are decent and you're uploading fresh ones to test.

Re Taboola tips: I'm still new to Taboola honestly, but the same principles apply here as other native sources - it's all about the offer. The stronger the offer, the less dials you have to adjust to turn it profitable and drive volume. That's the real trick. Too many new affiliates get stuck just throwing random stuff at the wall. The good news is that Taboola's traffic quality is excellent so it saves you wasting even more money weeding out bad widgets as with other native sources. Taboola performed better and had more scale than Outbrain for the same campaign I initially tested at lower bids.

As per most native sources, separating out campaigns per device type at different bids is recommended, as per Ralfs recommendation in the video.

4) At this point I'm running both leadgen and ecom. I'd really encourage you to look at spy tools for ideas to get you going and make it easier with approvals until you learn what these sources do and don't approve.

Cheers,

Kelly

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Thank you so so much thats super insightful and im sure others appreciate it as well. i actually forgot to add one more question in there i do apologize.

What is your rules on cutting widgets on a source like taboola?


- Jeremiah

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It's more about ads and bids from what I'm seeing as the traffic quality is much better on Taboola. I've only blocked maybe 15-20 sites so far after 20k in spend. If you're having to block a ton of placements then you likely need a better offer.

Better ads result in higher CTRs at the same or lower CPCs. Better to focus on fewer things like that which make big impacts than worrying about micro-managing every little thing. I think Ralfs would probably agree there.

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So the biggest takeaway from taboola traffic is being more picky in finding a good offer. awesome thank you.

For the placements that you did block out. Were they just bot placements that you could tell because you were getting a ton of clicks but no lander CTR? i hear people say 5 clicks and 0 lp CTR block all the way to 50 clicks and 0 lp CTR block and if you spend half a payout or a payout on a placement and it doesnt convert = block. Im just wondering your thoughts and how even before taboola your thought process was.

Also as something to keep in mind for everyone from the 20k in spend already what desktop and mobile bids worked best when starting off. i do know it depends on geo but we would love to have some live examples.

so i ran a offer on mobile on AU starting at .43 CPC. i stopped it because i spent 5x payout with no conversions.

And my other offer pending is a 50 dollar payout offer still targeting mobile in the USA at .45 CPC

Thoughts?

I know i said last question about 4 questions ago but just trying to soak everything up as much as possible.


- Jeremiah

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To be honest, it was the worst presentation in AWA 2018 IMO.
There were no insights and tips at all how to run high volume campaigns. Every newbie who starts with pops already knows all this shit about separate OS targeting, GEO targeting etc.
I was looking for more advanced info like what approaches he uses to scale different networks, what system he uses to setup-optimize-scale this type of campaigns or at least to name networks+verticals that can bring high volumes for solo player.
As for me the conferences like AWA should provide high quality content for advanced affiliates especially if we talk about high volume campaigns. But this one was like a waste of time with all this "tips" which can be found in Google, or free forums.

UPD: Even discussion in this thread has more usefull info compared to the AWA presentation

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Start a follow along buddy, dump all your stuff and questions there to reach more eyeballs. If you want people to open their stuff to you, you should do the same to get most relevant answers and feedback!

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His Dudeness,

Would you follow this same approach with Voluum DSP?

I just started an offer this week, conversions right off the bat, external sources confirm it's solid. Running at a slight loss, RON on one network.

Would your next move be to slightly drop cpm bid to close the gap to break-even, therefore allowing room to scale the daily budget?

Love your posts.

Thanks,
Scott

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@4964420454t feedback welcome and thanks for sending in more of what you want to see. For verticals/networks, I know at this time it was GiddyUp and Outbrain, but more recently he's moved to his own offer. We try to make the content consumable for the majority of the audience, but you're right unique content is really the aim. You should catch the Native Ads Panel we have slotted on creatives/presells/adcopy, there'll be an open Q&A for the audience too, with 3-4 Native Ad Buyers doing 6-7 figures monthly.

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