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Advice on push notification service for use in boosting native lp epc's? (11)

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Hey all-

I was hoping somebody could give me some advice on what push notification platform/service to use for collecting subscriber info on native ad lps?

I've seen a number of folks on natives doing this which basically looks like this:

>Include push notifications opt-in on landing page
>Monetize push list via Revcontent or another ad network that does push

My presumption is that this boosts the epc of the landing pages by a small amount, and my Revcontent rep confirmed that a lot of the other affiliates he sees doing lead-gen/listicles/etc are doing exactly this, and that they (Revcontent) could monetize the list once its a big enough size.

My questions (if anyone is so kind as to venture some advice), are:

1. What would be the best push platform(s) through which to collect those opt-ins/handle the back-end aspect of everything?
2. Any metrics one should be cognizant of in this regard? (average opt-in rate, etc)
3. Do you think utilizing a third party like Revcontent is the best method of monetization or any other alternatives to that?

Much thanks to anyone who can help!

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Hey Jack!
Funny, I'm about to get into the same boat as you. I run native ads (mostly health, dating, solar) and have been looking to bump up roi.

I'm leaning towards pushengage. It seems like a good mix of features at a decent sliding price.

My plan is retarget the users sort of like a regular email list - offer something of value and then promote.

RC is probably going to want to see a giant subscriber base.

Are your sites in https? It seems that would let you do a single optin for push allowance and that bumps up signup rates.

I've been signing up for pushes from various websites to see what's being promoted. Lot's of random spammy ads... the push space seems like the wild west of marketing. Good to jump on it now before browsers and governments hamper the fun

I wish I could offer better feedback but I'm new to this too

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Can't help you with the tech setup, but I think I can assist a bit with this:

I've been running free websites for years and monetizing them with ads, sometimes through a network, sometimes on my own. And sending out push ads to your subscribers, is similar to showing ads to visitors so I think the experience I got from this should apply here.

After millions and millions of visitors to my sites and countless tests with all kinds of ads, this is what I learned:

There are basically 2 situations that you can find yourself in. Your audience can be 1. general and broad or 2. specific.

1. Visits from all over the world, mixed audience, mixed demographics, no clear interests or desires ... If you want to monetize this properly yourself, you'd have to hunt for offers in multiple GEOs, optimized for all the devices. You'd have to split test a fuckload of LPs, angles etc ... and quite often it would be small targets with low profit potential (small GEOs for example). And ad network with lots of buyers who target different segments can work better here.

2. Specific niche, interest, GEO segment ... carefully collected audiences are way easier to monetize and you can make more money from them than you would by using a 3rd party, simply because it's easier to monetize and every extra middleman just takes their margin.

So, the more specific your push audience would be, the more likely you are to monetize it better on your own. But if you plan to cast the net wide, it's better to work with an ad network and let them monetize it.

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Hey man-

Thanks for the info! That is extremely helpful! (Always good to meet another 'Jack' too!)

I just signed up with pushengage on your recommendation and got everything set up

Saw you just started a follow-along on a similar topic and am excited to keep up with it!

Are you mostly using Taboola? Outbrain? Revcontent?

I've been mostly Revcontent up until now, but I've actually slowed way down with them the last couple weeks and almost all of my spend is now on Taboola (just sort of organically happened that way as I've seemed to have more and more success there vs the others). Still love Revc though and also am really liking Outbrain and really trying to make it work too.

How do you like doing Solar? I'm mostly focused on lead gen now but that's one vertical I haven't tried yet...

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Hey Matuloo-

Thank you a ton for the thoughts! That makes absolutely perfect sense...

Based on that I think I have a better game plan...

I'm gonna start out just testing collecting them on my US Senior Listicle, and just experiment with sending similar-type offers to them myself, then once the list (hopefully) starts gaining some volume, then maybe start adding the collection widget to everything I run in all geo's and look at monetizing through an external service. Or potentially segment I guess as I believe that's a feature that's included too.

I have it set up to split test between two identical landers on monday, one with the push collection widget appearing and one without, to see if asking for the person to opt-in lowers lp ctr or conversion rate...

I'm guessing it doesn't, given how ubiquitous this strategy now seems to be on natives... but still wanted to test it out anyway..

But yeah, much thanks again for the wisdom man! Which ad networks have you had the most success with in terms of monetizing push lists? (if you don't mind me asking)

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Nice to meet you Jack as well!

I've been focusing on Revcontent and MGID. They are pretty similar but for whatever reason I seem to get better results with MGID.
Have you tried Revcontent's mobile posse? Our RC reps have been pushing us to promote on the platform...seems like its a ton of traffic but only android. (might be a good fit for collecting push optins)

We plan on scaling/expanding to content.ad and taboola sooner or later.

Solar is ok. Offers are a little more limited compared to the other verticals. I'm newer in this vertical, it's been mostly my partner focusing on it. Looks ok so far...

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Hey,

two points I wanna make here:

1. Building your push subscription user base is the way to go. One of the problems with TS is the blend of inventory so it's tricky to find out if the user segment will be suitable for a specific vertical.

2. On the other hand, the experience in running campaigns with audience retargeting can be beneficial for gathering opt-ins. The concept is similar so the opt-ins should be more engaged due to a connection to a specific vertical. For example: if an opt-in came from finance-related vertical, there's a great chance he'll be more engaged with a finance-related offer.

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Thanks Justyna

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Nice. I've always done much better on Revc than MGID, but I know there's lots of folks who do well on MGID so it probably just depends on what you're running/each person's individual style.

I haven't tried Content.Ad but like I said I do like Taboola a lot.

I haven't tried mobile posse but I've heard the same thing from multiple folks.. I've mostly done desktop on everything so far but really need to force myself to do more mobile.

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So to update this... my test was interesting... the version of the listicle lander that had the push opt-in got the same landing page click through rate as did the one without the opt-in, but the conversion rate was quite a bit higher on the version without.

Don't know if the push opt-in was just subtlely annoying enough to keep them from perusing as thoroughly but not from clicking, or if I just didn't gather enough data (probably a bit of both).

I think what I am going to try next is to create a separate blurb for the push notifications where they click a button to sign up and treat it almost like an email sign up, which definitely work on native listicles. Call it the 'Daily Deal List' or something. It seems as though that might even raise the push opt-in rate since it becomes an enticement rather than an annoyance type of thing, while also not negatively impacting the conversion rate as much. Who knows though, we'll see! Push.engage definitely offers a button and text link sign up method but I'm not sure if I can use them alone without the initial pop-up opt-in being there as well..

And then just to note: there's another Jack doing an almost identical thread so if you're confused reading this that's why

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you can calculate the probability if one lp is outperforming the other or if its just random distribution.
http://adcalc.net/split-test/
this calculator is set up to evaluate two ads but you can use it to check out other parts of the funnel also.

I would enter the # of traffic source clicks each lp got in the "impr." boxes, and then the # of total conversions from each lp into the "clicks" boxes.

This should give you a confidence %. This percentage is the chance that your test is conclusive. So if the number is really low, then its most likely random and not enough data.

The calculator recommends to keep testing until you reach 95% confidence...but that can be a bit high for native sales. I'd say about 75-80% should be enough to call a winner.

sorry, I don't mean to steal your thunder bro. haha

But seriously it's very cool that we are in a similar place running similar traffic. Hopefully we can learn from each other .
I wish you tons of success

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