What does "heating up FB pixel" mean? (4)
"The pixel is still fresh and what I usually find with FB is they like to throw you an early purchase here and there to give you a sense of false hope"
"My goal was to reach 30/50 conversions per adset in order to warm up the Pixel"
"I was hoping, after increasing my budget and "heating up" the pixel, that I could be profitable"
I keep seeing phrases like this about the FB pixel but have no idea what it means. Can anyone explain or re-direct to a thread that talks about this?
Thanks!
I'm not and FB expert, but I believe they refer to something like "training the pixel".
The more data points you have, the more accurate and better your results will be.
In other words, the more conversions you will get from specific people (audience), over time FB will know better which people from that audience to target and show them ads, so you get higher probability to convert.
At least that's how I understand it, hope to see some FB expert to hop in soon and correct me.
This might be interesting reading for you on this topic:
The Genius Pixel: How To Train Ad Networks To Give You A LOT More ROI: https://medium.com/@justinbrooke/the...i-2501905924d0
I'll just let @Depesh Mandalia explain it by quoting his info about this from a year ago:
Read the description of seasoning in the image - does that even make sense for a FB pixel?
Answer: scrap the idea of 'seasoning' and use this guide instead. ��
It's based on someone asking the question on 'how do you season a pixel' in another forum:
I used to season my pixel before realising barrel smoked pixels were so much better.
In other news, I think the term 'seasoning' is misleading. A 'seasoning' is either a sprinkle of salt & pepper, or a duration in months such as a football season.
I'd rather scrap the term and talk about pixel best practice, which is simply this:
0. Ensure you've setup Standard (and custom, if relevant) Events. This is step ZERO because it should your default for any new account.
1. For a brand new account, get conversions in early to validate your audience/creative - for example if you're running Ecom, don't optimise WC campaigns for Purchase, use 'Landing Page Views' and test against something like VC and ATC (you can google those acronyms)
2. The pixel will record EVERYTHING ANYONE DOES on your site. But, as suggested above, the performance history is held at ad set level. So if you have a good ad set, it won't automatically mean all your ad sets will be great.
3. If you've got a combo of good and bad traffic to your site and you want to retarget your best customers, choose 25% Top Visitors as a custom audience, to retarget and create a LLA campaign from. This cuts out most the bad traffic.
4. Whether using small or large audiences, it comes down to audience, optimisation and creative. The pixel will report back to the ad set what's working and what's not and give you data in reporting to make decisions
5. Once you have tens if not hundreds of thousands of visitors and LOTS of conversions, you can test really broad audiences using *just* the pixel to find the right people. This is what some people think 'seasoning' is for. Forget seasoning. Think of the pixel as a database which holds records of *every single person* that's visited your website and therefore knows who's likely to convert and who's not.
I've profited within weeks in accounts with new pixels, as long as you know how to setup your testing to find good audiences/ads, before scaling. The pixel having past data isn't everything when it comes to growing your account but following the steps above will help.
Originally Posted by erikgyepes
Thanks, the article is insane. It's like I was blind but now I can see... Definitely a great place to start learning what the hell the pixel is, how to structure campaigns and many more.
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