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How data from our custom landing pages are passed to the offers? (16)

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Hi,
First of all, sorry for the probably stupid question, but i'm struggling with this..

I've made some landing page which simply redirects to the real offers that asks for user data, but i've seen also landing pages which contains forms, now my question is, how a custom lander with a form can pass parameters to the real offer? Is this particular type of lander a method to avoid the redirect?

Hope you can help me

Renato.

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You can pass some of the data through the tokens in the url, lots of stuff can be done with the tracker directly. You can setup tokens directly at the traffic source and carry it on all the way to the offer. In order to pass data from a form, as you mentioned, usually there is custom coding and api communication involved. People do this in order to collect leads for themselves and also to pass them to an offer. Let's say you have an email collection box on your LP, so you collect those emails for you and also pass them to the advertisers. Then both you and the advertiser try to monetize them. This is not the standard setup though, but yes, its doable with certain advertisers.

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Many many thanks :dd

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You're welcome

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In addition to Matej's answer:

Some networks also have APIs (many of the COD networks like Adcombo, Leadbit, etc.) and let you to send them leads that way.

In that case you can collect the leads in your own DB and then send them to the network as well.

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I wouldn't say it's to avoid redirect, I think people do it to gather data themselves first and then pass them to an offer, rather than collect them on an offer level only.

As for passing parameters from a LP to an offer, just as matuloo mentioned, it can be also done by using a tracker - and the setup might be easier as you don't have to dig into technicalities as much yourself.

Karolina

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Ok, Thank you all! You're very kind

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Hello. Can you provide an article please about how the data from a self hosted page can be passed to the 3rd party offer page with the use of Voluum?

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Please tell me what kind of data exactyl do you want to pass, that way you will get a more accurate answer.

Generally speaking, you can make any token that you are using also part of the outgoing url (offer url) and the advertiser has to configure their backend to grab it. Usually, advertisers want specific tokens (or placeholders) to be used by affiliates, so you need to get that info from them. Then you can tweak the offer urls to reflect this.

Again, if you tell us exactly what you want to pass, we can give you more accurate info.

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I would just want to capture an email address with a name of a visitor and pass these two to the 3rd party offer page. I mostly run SS, ecom and trial offers that also require cc details but I would just want to prefill email and the name fields. Thanks

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Ok, this is a bit more complicated setup and requires custom coding.

First of all, you need to setup some kind of a form to collect this data on the LP.
Second, the offer owner has to support this, as they have to grab this info from the url and populate their registration form with it. I'm not a coder, but I think there could be a way to do this automatically with some special code/javascript or an iframe... I've seen tools like this, but don't know exactly how they work.

I'm sorry but I'm not able to give you proper instruction on how to do this, it's a job for a coder IMO.

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Appreciate the follow up on this @matuloo. There is a bunch of offers in rotation and we keep replacing them/adding new ones all the time from different vendors, so it has to be I guess something that pre-fills certain fields without confirming it with the offer owner, because this will take a lot of time to communicate and confirm.

The easiest i guess in this case would be to just capture emails in between with an additional bridge page without pre-filling on the actual offer pages , but I don’t know how it will affect the cvr

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Yup, you can use the bridge/LP page to capture this data, there will be some effect on the CVR but hard to say how big. Some people do this and they report pretty much identical CVR as before... then there are some who saw huge drops because of such a bridge page. You will need to test it.

BTW: I have seen tools that can populate forms, been using these to handle mass submissions to link directories in the past, these tools basically imitated browser behavior so it looked like a real person doing it. But I'm not sure whether something like this would be usable in running campaigns.

Usually when I see people grabbing some user details on the LPs, they use API's to pass these to the advertiser, but again, the advertiser has to support this model.

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Do you by any chance know a network/ advertiser that would provide assets for self-hosting (lead pages) and will buy SOIs via API ?


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@matuloo do you by any chance remember what tools were those ? I mean the ones the imitate users behavior and fill in some details into the form ?


Sent from my iPhone using Tapatalk

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Unfortunately, it's been a few years ago so I don't remember what the names of the tools were. These were built to serve a specific purpose, to mass submit TGP galleries and free adult sites to link directories and since this model is no longer that popular I'd say the tools are not even supported anymore.

EDIT: I did some search and this was one of the tools I was using: http://www.chameleonsubmitter.com But as I said, it was a very specific tool with it's own database of sites to submit to, so it's not gonna help in this case. It just had this feature of populating forms, so I know it's possible to do this somehow.

As for the APIs, Erik mentioned some networks in a reply above: https://stmforum.com/forum/showthrea...l=1#post368390

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