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Amazon associate tracking? (5)

04-05-2019 10:41 AM #1 gritaction (Member)
Amazon associate tracking?

hi STM buddies

is there a way such as using postback url? or facebook pixel placed to track the conversion so that facebook can know how to optimize the saless(affiliate sales) from which adsets and campaign??

thanks a lot!

04-06-2019 12:12 AM #2 janm82 (Member)

You can ask your AM if it's possible for them to place your Facebook pixel. Or you can use the noscript version of the pixel in your tracker like I do in Voluum, see screenshot.
If you place the pixel in your tracker, make sure you use your trackers pixel for those offers and not postback. Voluum can send pixel <--> pixel, but not postback <--> pixel.

04-08-2019 11:42 AM #3 voluum (Veteran Member)

Trackers can provide a ton of information about your visitors like device, OS, carrier, language etc ... they can also rotate LPs, offers ... you can create rules that will send particular traffic segments to specific offers ... you can use dynamic tokens to properly label your traffic to analyze what ad, traffic source, placement etc convert for you. A tracker allows you to control the traffic flow better and gives you a better idea about what kind of traffic works better for you.

It's true that with some sources, you could do without it, but in other cases is absolutely a must to track or else you'd be running blindfolded.

If you use Voluum, this article here is a step-by-step guide on creating a Facebook pixel and then configuring conversion reporting on Voluum side - will be helpful to set up Facebook + Voluum + Amazon.

*PS. If you need more convincing on using a tracker, check out this thread → 10 reasons to use a tracker (https://stmforum.com/forum/showthrea...139#post368139).

Karolina

04-09-2019 01:30 AM #4 gritaction (Member)

Originally Posted by Voluum

As far as I know, it's possible to use Facebook Pixel for Amazon Sales.

Or, you can do what @janm82 (thanks, very nicely explained!) suggested - use a separate tracking solution - which is highly recommended. As matuloo explained in another thread on STM on tracking FB traffic (https://stmforum.com/forum/showthrea...so-important):
If you use Voluum, this article here is a step-by-step guide on creating a Facebook pixel and then configuring conversion reporting on Voluum side - will be helpful to set up Facebook + Voluum + Amazon.

*PS. If you need more convincing on using a tracker, check out this thread → 10 reasons to use a tracker (https://stmforum.com/forum/showthrea...139#post368139).

Karolina

Thanks a lot but does it also work for amazon associate / affiliate sales? Because it’s not amazon FBA. Sry if I misunderstood

04-09-2019 10:05 AM #5 voluum (Veteran Member)

Originally Posted by gritaction

Thanks a lot but does it also work for amazon associate / affiliate sales? Because it’s not amazon FBA. Sry if I misunderstood

Now I'm not sure we understood each other the same way, but let's try again

Amazon Associates is the affiliate marketing program you get your offers from, right? So then Amazon is your Affiliate Network entity in Voluum.
From Facebook, on the other hand, you get traffic. Then Facebook is your Traffic Source entity in Voluum.
You can connect the 2 using Voluum.

Actually, you can set up tracking for your Amazon offers in Voluum no matter the traffic source you use but I understood from your first post you're advertising on Facebook.
I can try & explain it in more details, just let me know what you need.

Karolina

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