Home > The Newbie Zone > Questions and Answers

Some newbie questions on Pop and Push (1)


04-03-2019 08:25 PM #1 samkerstein (Member)
Some newbie questions on Pop and Push

Hey guys,
I have several questions about pop and push traffic.
I've been following Vortex's (amazing) tutorial and I'm a bit overwhelmed with all of the information.
I have yet to finish it so if some of my questions are answered in some tutorial I'd be happy if you could refer me to the tutorial.
I'm currently running sweeps offer via pop traffic. SOI and pin-submit (mostly).
My main traffic source is PropellerAds.
I'm using Voluum as tracking service and rip landers from Adplexity.
Thanks!
So -
1) I'm running my offers on SmartCPM/CPM right now and I wanted to know when is it a good point to move to SmartCPA/CPA? When should I, if at all, start a camping straight with SmartCPA/CPA? Is it even worth the effort with sweeps?
1.2) I read that when I want to white-list parameters I need to start a new campaign on CPA (not SmartCPA) - why?
2) There's an option to bid on every zone(/placement) separately - how should I change bids for zones (i.e how much % to add/reduce from zone's bid)? How does bidding on zones affect the general bid of the offer?
3) Testing campaigns via user activity - when should I try bidding using the user activity option?
4) General question about sweeps in pop - I've been having a hard time grasping the changes here - are cellular-only offers good? Offers that restrict carriers? Is pin submit with sweeps even a good idea?
Push traffic -
1) How should I look for banners in Adplexity (i.e what filters to choose)?
2) When should I even move to running push offer (other than a hunch)? I was always thinking on doing that move when I managed to create several profitable pop-sweeps campaigns.

Sorry for the long post and thanks for any help!


Home > The Newbie Zone > Questions and Answers