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Pay per call - pest control services - First Campaign Follow along (3)

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Hi There,

This is my first campaign on adwords, any help will be appreciated.
A Brief background about me I run Branding offers in India on our own blogs and publishers from last 2 years, Now entering into performance marketing. I started with Pay per call pest control services in US, hired 1 adword guy with experience of 3-4yrs in inhouse product marketing.

So we started 7 days back with new adwords account and it took us 3 days to get our first impression as the account was under review.
Now after 4 days our stats are following

Date 29/3, 30/3, 31/3, 1/4
Offer details Pest control
# impressions 673, 210, 341, 327
# Clicks 19, 9, 8, 9
Avg CPC $2.23, $1.72, $1.77, $2.04
Costing $42.33, $15.46, $14.18, $18.33
Leads 0 0 0 0

# adgroups - 6
# keywords per adgroup - 50

We are getting impressions and clicks but no calls, i checked the search report and keywords were relevant too since we were using exact and bmm limited keywords, but no calls so far.

is it because of new adwords account or some other reason?
or we should try with some other offer in same vertical?
Any help will be appreciated.

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Hi Prafful,

Do you use google search ads to promote? If so, then your landing page also impacts the click to call rate.

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Yeah I agree. Some offers perform much better with landing pages(standard search campaign with a click-to-call button on lander)

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