Stacked Marketing Show - brought to you by WHAT THE AFF... (16)
Stacked Marketing Show - brought to you by WHAT THE AFF...
What's up STMers! I guess many of you know that I've been busy for about a year now with this little piece of daily goodness called WHAT THE AFF.
One of the most popular asks from readers was to start a podcast soooo... we did! It's called the Stacked Marketing Show because the goal is to stack the marketing odds in your favour, get it? (not associated with STM, by the way!).
In case you've missed the first 2 episodes, you can check them out below.
Also, yes, still more work to be done when it comes to production. The focus is very much on content, bringing experts to discuss the latest and most important topics that are newsworthy from our industry.
Episode 1 - 7 Figure Lessons With Push Traffic from Andrew Payne
I sat down with one of the biggest and best-known push traffic affiliates out there - Andrew Payne, aka @Mr Payne.
As I said, the idea behind this project is to bring on experts to go in depth on the latest news and trends of the industry. Push is certainly THE trend in affiliate marketing so it was only fitting to start with this.
Check out the 50-minute chat I had with Andrew below. We talk about:
- Pros and cons of push networks vs building your own list
- LTV and churn rate for push
- The threats to push traffic
- The brightside for push traffic
- What offers go well with this traffic type
https://www.youtube.com/watch?v=skp-PzLugdI
Don't know Andrew? Here are a few things why he's THE MAN when it comes to push:
- Early adopter of push traffic
- Generated over 7 figures in the past 12 months
- Build his own massive subscriber list, growing by millions of users monthly
- Tends to spill the beans in front of the camera
Episode 2 - Unravelling Mysteries of Amazon FBA With Top 100 Seller, Howard Thai
I've had the pleasure of sitting down with one of the big Amazon FBA people out there, Howard Thai, who's based in Shenzhen, the heart of global e-commerce these days.
While Amazon FBA isn't exactly affiliate marketing, I certainly know people who went from one side to the other. There's also a lot of affiliate marketing skills this business model uses so it's worth going deeper into it in my opinion.
In our 50-minutes conversation we talked about:
- Amazon FBA vs Dropshipping.
- What niches are good for Amazon FBA.
- What makes Chinese sellers so successful on Amazon.
- What sort of exit can you expect for an Amazon business.
- How Amazon leverages its power for its advertising platform.
- What you can do against Amazon stealing your products.
https://www.youtube.com/watch?v=ffMyO3I0MUM
If you have suggestions for topics and/or guests to bring on the show or any other feedback let me know.
Manu.
Big!
Yowzza! You lads putting together some great stuff Manu 
Originally Posted by stickupkid
Originally Posted by maynzie
Episode 3 - The Real State Of Facebook Ads in 2019 with Paul Jeyapal
Paul Jeyapal used to be a taxi driver until one rider changed his perception of what was possible and made him look into affiliate marketing.
Now, Paul’s hands-down one of the best people to talk business with, especially about Facebook Ads on a performance basis. He has built a team to support all sides of his operation so he went from lone wolf to super-affiliate with a team and business partners.
We talk:
- Facebook policy changes from 2018 to 2019 and how to manage them
- What FB cares about to give you good traffic
- "Hacking the algorithm" versus good creatives
- When and how to use automated rules for Facebook campaigns
- What verticals are good on FB right now
- How to do competitive research on Facebook
- Working alone or having a team: how to choose and why?
- Building teams and processes for any online business
https://www.youtube.com/watch?v=bORQOU7fPSU
Episode 4 - Snap Ads vs FB Ads and giving away $100k trucks with Van Oakes
👻Snapchat is certainly not completely out of the woods after their IPO but they are working hard and they have very passionate users. At least that's what Van Oakes found out when testing Snap Ads - there are people you literally don't find on any other apps, so you are missing out if you don't at least try!
There are few people better suited for this topic than Van. He runs most traffic on Facebook and has taken Snap Ads by storm.
Our talk with Van goes through:
- His previous career as a door-to-door salesperson
- His company's very interesting business model where they give away trucks worth $100k
- Facebook Ads vs Snap Ads
- What makes Snap Ads unique and a good opportunity right now
- Where Snap Ads fall short
- What verticals are good for Snap Ads
- Van's steps and checklists for launching Snap campaigns
- His biggest screw up in marketing and how he lost $80k
- What is the worst purchase he ever made
https://www.youtube.com/watch?v=MHYrnCDQ-tw
Episode 5 - Push traffic for affiliate profit in 2019 with Erik Gyepes
@erikgyepes has gone from pops to adult to push traffic and has made a name for himself as one of the most consistent affiliates in the past years. He is also one of the earlier people to adopt push media buying.
An STM Forum moderator and an Affiliate World Europe 2019 speaker, Erik was the perfect fit to talk push media buying after we dissected this traffic type as a push list owner with Andrew Payne in our very first episode.
In this episode, we talk with Erik about:
- How and why he switched to push traffic?
- Is it too late to run push traffic?
- How does push media buying compare to building your own subscriber list?
- What are the best and worst verticals for push traffic?
- What are the opportunities and threats for push traffic in 2019?
- State of the affiliate industry in 2019 in Erik's opinion.
https://www.youtube.com/watch?v=-RRiDQMPDWQ
PS: We're also on Spotify now. You can follow us here.
Episode 6 - Conquering e-commerce using alternative ad platforms with Tim Gracner
Today’s guest, Tim Gracner, aka @wakeboarder, has been through several phases in online marketing. From sales to affiliate media buying to his own e-commerce product and store in the hunting niche called Black Fire.
We sit down with Tim to uncover:
- What made him go into e-commerce with his own product, completely skipping the dropshipping phase.
- The pros and cons of what he does in comparison to dropshipping.
- How his typical marketing funnels look.
- Where he runs ads for Black Fire, his hunting niche product.
- Why Pinterest is a very good ad platform for e-commerce, even if you do FB Ads and Google Ads.
- What works on Pinterest.
- Adnalytics - competitive intelligence tool for Pinterest. How it can help you uncover products that work.
Watch on YouTube here.
Listen on Apple Podcasts/iTunes.
Listen on Spotify.
Stacked Marketing Show - EP7 - Building your own instant games store with Daniel Tama
Stacked Marketing Show - EP7 - Building your own instant games store with Daniel Tamas and Digitap
Over the years of being in the industry, one of the most common desires for affiliates was always to have their own product, to be more than just an affiliate. That’s why this chat with Daniel was exciting for me.
We chat with Daniel in more detail about:
- How Digitap came to be
- His previous experience with affiliate marketing and game publishing
- How marketers can make money with a game store
- Why the user experience is better on a Digitap store than most apps
- What steps you have to take to start a store
- How much it costs to run it
- How to get a demo from Daniel and his team
If you’ve ever promoted mobile apps, this is a must-watch episode!
Watch on YouTube here.
Listen on Apple Podcasts/iTunes.
Listen on Spotify.
EP8 - All about Google Ads in 2019 with Jim Banks, a marketer for 20+ years
EP8 - All about Google Ads in 2019 with Jim Banks, a marketer for 20+ years
🔷 Jim Banks is a marketer with over 20 years of experience who has seen and been through a lot of the ups and downs that come with digital marketing. As you could guess, with 20 years of being on top of the latest marketing trends, Jim had a lot of info to share and some hilarious stories!
We talk to Jim about:
- His past in the digital marketing space.
- The missed opportunities in these 20 years of being a marketer.
- What makes Google Ads a no-brainer today, even though FB Ads has more "hype" in our industry right now.
- What is the biggest mistake he sees marketers make in Google Ads.
- What's the key thing he does much more in his campaigns in 2019 than ever before.
- Funny stories from conferences and speaking at conferences.
- Jim's biggest, most costly mistake
Watch on YouTube here.
Listen on Apple Podcasts/iTunes.
Listen on Spotify.
EP9 - Step-by-step path to building an agency with Cat Howell
You might have seen Cat speak at Affiliate World Europe this year. You might be in her very active Facebook Ad Hacks group. You probably have also seen her or her group mentioned in our daily emails once in a while.
Well, even though the time zone difference was a challenge (Cat lives in New Zealand) we managed to sit down for a cool conversation where we go through:
- What failure made Cat go into advertising
- How she crafted her skills to where she is now
- Her roadmap for anyone who wants to start an agency
- Choosing a niche
- Production team
- Selling and refining
- Building an audience
- Selling that process
- The current state of advertising info-products and how to actually make it, not fake it.
- Facebook's CBO indecisiveness and what that means for advertisers
Watch on YouTube here.
Listen on Apple Podcasts/iTunes.
Listen on Spotify.
EP10 - Lead-gen on push, state of affiliate marketing in 2019 - IAmAttila
Attila hates Facebook bans as much as fake gurus. That’s why he turned his shoulders to Mark Zuckerberg and jumped on the push traffic train. But while everyone complains about the poor quality of push, he figured out how to get juicy traffic that brings him hot converting leads.
If you’ve been in this industry for long you probably now Attila O’dree. He is the kind of affiliate that shares a lot of value on Facebook and his blog, hates gurus and got a raw, down-to-earth language.
We had a 43-minutes seat with him and talked about:
- How he actually got into affiliate marketing.
- What changed between 2018 and 2019 in the industry.
- What’s been working for him in 2019.
- Tips for running financial lead-gen on push traffic.
- What service is missing for the affiliate industry.
- His biggest failure that he has recently had.
Watch on YouTube here.
Listen on Apple Podcasts/iTunes.
Listen on Spotify.
Really enjoy them, thanks for making them.
Gasmobi Ieva
EP11 - From SEO to CPA to infoproducts and back to SEO with Servando Silva
There aren’t many people that have done as much as Servando in so little time. Sure, some might brag about their achievements, but when it comes to actually creating profitable campaigns and businesses, Servando is actually the real deal.
Which is why this is a must-watch or must-listen-to discussion. We talk to Servando about:
- How he went full-circle in the online marketing space, starting with SEO.
- What he thinks of push traffic in 2019 and going into 2020.
- What are the most important elements for optimizing push and what is the usual lifespan of a push traffic campaign.
- How he adapted to every single change in the past 5 years and went from SEO to pop traffic to Facebook, to push and now back to SEO.
- What made him
Thrive for so long when people come and go within 1-2 years. - What was his biggest failure, his biggest loss that he can remember when it comes to business.
Watch on YouTube here.
Listen on Apple Podcasts/iTunes.
Listen on Spotify.
EP 12 - Building and flipping online empires with Greg Elfrink
EP 12 - Building and flipping online empires with Greg Elfrink
After talking to Servando in the previous episode, the topic of buying and selling websites came up. So the natural next discussion was with Greg from Empire Flippers, right?
Greg’s the head of marketing for Empire Flippers, the platform mentioned by Servando. They know the ins and outs of everything that has to do with buying and selling online businesses.
- We talk to Greg about:
- How he got into online marketing after working on an oil rig.
- What are the main factors that matter for making your business sellable.
- Who are the typical buyers on Empire Flippers.
- What advantages a skilled marketer has for selling their business.
- How to build to sell at a better multiple.
Watch on YouTube here.
Listen on Apple Podcasts/iTunes.
Listen on Spotify.
Benjamin Yong unveils how to take advantage of COD offers in SE Asia and its huge potential
The most typical question an affiliate asks is “What’s working right now?”, there’s no doubt about it. The answer is usually that there are quite a few things working, never just one. But there are always some verticals or traffic sources better than others.
Thanks to Benjamin Yong, aka @kokofai, we’ve managed to dig into one of the hottest trends in recent times, which is cash-on-delivery (COD) in South East Asia. Think Indonesia, Malaysia, Philippines, Thailand, Vietnam, etc.
Who better than someone based in Malaysia to guide us through, right? In this discussion we talk to Benjamin about:
- How his journey from solo affiliate to network owner went.
- How he identified this growing trend in the region.
- What adjustments you have to make for your Tier 1 geos funnel to fit this region.
- What you need to know about a network when running COD offers.
- How Argyle Media built its local infrastructure to deliver 70%+ approval rates.
- The hidden gems of traffic sources you can use for COD in SE Asia (Hint: it’s not FB, Google, Taboola or Outbrain).
Watch on YouTube here.
Listen on Apple Podcasts/iTunes.
Listen on Spotify.
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