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RevContent - CTR's & Bids? (28)

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I think it could be two things:

1) The category targeting - Maybe the category you are targeting has limited supply and / or high competition
2) Usually the ads with the highest priority are the ones with the highest eCPM ( CTR * CPC ) and campaign budget. So your low budget and low CTR might impact the volume even though 0.9 is a pretty high bid.

Try playing with the budget and pausing low CTR ads first. Leave it for a day. If nothing changes just make the targeting broader.

Finally, if you have a rep hit them up and they will know exactly.

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I agree with bbrock, it's most likely your targeting range.

You could also be running in a low volume/low inventory geo, running with a WL which is to narrow, campaign settings which are to specific ect...
Something to add is - the 2,999,042 weekly clicks represents the network total (all countries, all devices, all widgets ect...), not per your settings

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If I was doing a blacklist campaign in the US on that topic I'd probably start at .40-.50$ for vsl offers, or .80-1.10$ for lead-gen offers like mortgage/life insurance, then hopefully work down a bit below those ranges.

There should be plenty of traffic on it in the US.

If your on an intl geo then that is likely the reason for the low volume- some of them just don't have that much traffic- in that case I'd target additional topics as well, or add more geo's.

That's presuming you are running a blacklist campaign though. If you are running a whitelist campaign, then you are obviously only targeting the widgets in that topic that are in your whitelist, so its very possible you just don't have enough widgets.

But yeah, it says you're in position 1, which is the 'highest' position you can be in, so that would suggest to me your ad ctr and bid are fine (those bids would be quite high for most intl geo's) and that the problem is either limited reach in an intl geo, or just that you're running a small whitelist.

Keep us updated

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So to clarify

This is only US, VSL offer.

Q: what kind of CTR are you looking for?

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Are you running a WL? BL? Which devices are you targeting?
Your question is extremely broad, and it's impossible to answer it accurately

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The simple answer is that you should be getting more traffic with such high bids in a high volume GEO like US. So the assumption is as everyone above mentioned the campaign targeting

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Out of curiosity how big is your account balance there?

I ask because I've normally kept a minimum balance of at least $500-1,000 there, but found recently when I tried to re-launch an old WL campaign that it struggled to spend at all with only $100 in my account. The new offer died before I could re-test though.

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Sorry for the broad info. New to native.

But it's a BL campaign targeting TOPIC which is Health And Fitness Diet And Weight Loss

DESKTOP only
US Only


Account balance started at $1000.

Thinking of relaunching the same campaign but with a higher bid to get spend and then lower.

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What's strange is that the specific target("Health And Fitness Diet And Weight Loss") is one of RevC's bigger targets in regards to their total clicks/week estimate. So with an account balance of $1k that likely isn't a limiting factor, and my rep has said it'd be easy to blow right over the limit even on a $100/day limit campaign given enough money in the account and high enough bid.

I have never run US on Revcontent but this is a puzzler. Maybe re-creating the campaign would help but tbh I wish I could be of more help here... mostly commenting so I can find this thread again and check back to see what the problem was

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$1k balance definitely wouldn't be a limiting factor.

What about the ads themselves? Did you copy and paste them exactly from a spy tool or make your own variation?

It's preferable to make new image variations and headline changes, even if that means slightly cropping the image or adding a single character to a headline.

Revcontent knows how a given image and headline performs for a vertical, and using the exact same creatives as someone else can sometimes be a detriment if you're not bidding correctly to start. Best to start fresh with 'new' ads at high bids then lower.

Even without doing that though it should easily hitting $100/day so it's a bit puzzling.

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Yeah I'd echo the wise dudes who chimed in above... bit weird but there's no way to know all the factors involved..

Just try re-uploading it in a few different iterations... maybe one at .50$... one at .80$... etc... try some brand new ads, some copied ads, all that good stuff.

You can create as many versions of the campaign as you want and then just pause all but whichever one is performing best. Once in awhile a campaign just doesn't seem to enter the ad server and stays stuck at 0$, so sometimes I like to just create three versions of a new campaign and then turn off all but the one that seems to hit the ad server the most smoothly.

Good luck

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I have heard before that low account balance effects delivery, but never experienced it to a significant extent myself.
Last week i had my account balance deplete due to a wire delay and the ads kept delivering regularly until all campaigns got automatically paused when the account balance hit around $50 to avoid overspend

So I don't know if account balance has a major impact on your delivery rates...

And considering it's a BL campaign means your targeting should be broad, I believe you should be getting more traffic. Your CTR% isn't very low for desktop, and your bids are pretty high.

I agree with all of the suggestion above, try to relaunch the campaign and set high bids from the get go to see if it helps. If not hit up your rep.

if that doesn't help, try targeting more topics. The fact that your offer is a VSL weight loss offer doesn't mean only that specific topic will convert.

Good luck

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Most of the ads are copied from adplexity where i took the images and jacked up the contrast a bit so they pop more than the ripped ones.
I have ONE that i've found my self on google, and one headline angle i came up with but the rest is ripped.

Also i did relaunch the campaign but same thing is happening. I need to contact them to see whats up

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I think it might be high competition. I've seen some Advertisers bidding +$15 with us. It might be as well some "unintentional setup error" (scheduling/targeting/creatives). Anyways, keep us posted.

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This is the response i got from the support now:

”Unfortunately, many of the placements in that topic channel are blocked from your account. However, here are some topic channels you can target that have shown good results with ****** campaigns:

conservative_news
editorial_news
liberal_news
moms_babies_and_parenting”

What exactly do they mean blocked from my account??

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No idea what they mean by 'blocked from your account'. Wouldn't worry too much about it but you could ask for clarification. They might mean a lot of those publishers have selected to block ads similar to the ones you are running, or could have even blocked your advertiser id as a way of blocking such ads. The publishers are given ways to block certain advertisers just like we are given ways to block certain publishers, and in their case its usually when they don't like an ad or think its distasteful or incongruent with the style of their site.

I'd just pick one of the other topics they suggested and move on They don't necesarrily do a good job with accurate traffic counts per target anyway. Some of their targets say they have 500k clicks a week and seem to have hardly any, and others say they have 8k clicks a week and have massively more than that. You just gotta explore and try different stuff out.

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Making this thread into a Follow Along while i'm on it already.


So after RevC reply, i changed the topic to Conservative News.
Started with .5 bid and within a few hours i've spend $40 so i decided to lower it to .3 to get an even spread of the spend during the day.

So far spent: $176 - It actually spent $101 yesterday but my timezone on Funnelflux + CB isn't the same as RevC. Not sure how to change that in RevC

Got on sale yesterday: $67 total = Core offer and upsell was taken here


ADS
The CTR was higher on the health and fitness topic compared to this conservative news topic.
I hade 0.2 ish on health and diet now i have 0.07%
This could be due to that i'm getting so much more traffic than before and as we all know there's a lot of bad and unrelevant placements here.

Spotted some bad placements, killed those already.


LANDING PAGES
After all the traffic i've sent these last 7 days i've spotted that 2 out of the 4 LP gets the most LP CTR.
So i've killed on of them, letting the third compete with the "winners" for today and then i'll decide.

So far 3 LP still running.

OFFERS:

Was split-testing 4 offers.
2 are killed due to low performance in terms of people visiting the order form based on Clickbanks reports.
So 2 are still running and they are the same vendor just different products.


What's next?
Letting it all run.
I understand now why people say "you need huge budgets to make native work".
It's all comes down to get ENOUGH traffic to make calculated decisions on what widgets to keep and to cut - that's where the money goes.

Will take a look at the ads to see if any image is popping more than the others. But that's about it for today.
Will keep this post updated.

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Problem occured

I see now that RevContent doesn't pass the AD id to FunnelFlux so i do not know which ad generated the sale.

What am i missing here to get that data passed?

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4 offers and 4 landers is too much imo. I would stick to 2 and 2 max starting out. When you start testing too many variables at once the budget and time needed to establish winners increases dramatically.

Focus on testing 1 or 2 major things at a time, the biggest are going to be angles and offers.

Also be mindful of jumping to conclusions based on LP CTR, especially if the landers are practically the same. At lower volumes there is not enough statistical significance to make a judgement call.

On setting page, click "tracking code" at bottom, and check all 3 of those "Enable X passback", and make sure you have those parameters setup correctly for the traffic source in funnelflux..

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Yep you are totally right.
My take on this first camp was to simply just spread the risk, see what gets the best results in the early stages and go with the gut feeling.

And thanks for the tip how to setup the tracking there, turns out i already had that setup but i didn't know it was under content in funnelflux.

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It means that for some premium categories they need to manually enable them for you.

So only after talking with an AM you can get more traffic from this targeting.

Anyway I wouldnt worry too much about it now.

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UPDATE Day 2

Zero sales

There are two problems I'm occurring right now.

1. I was bidding 0.2 and still got too fast spend. Lowered the bid to .1 today.

2. Time zone - The timezone set on RevC isn't corresponding with FF and my Clickbank Acc.
When i reached the support they told me that i can change that in settings on my account but I've been there literally 10 times to find it.
I either need a sniper scope or the setting to change time zone isn't simply in my account?


I am using TheOptimizer with some simple rules andI'vee spotted some bad widgets that has for example 2 LP clicks but 5 click throughs = BOT traffic?


Anyways keeping this short.

Total spend: $312
Rev: $64
ROI -79%

I wonder how much spend would you let a campaign have with an offer before you decide to kill it?
I understand it's far easier to speend TOO much on a campaign before killing it compared to let's say FB PPC.

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Don't sweat the small stuff with timezones.

Honestly so many traffic accounts are set to EST time that I've just set my tracker to that despite being on PST time, but I could just as easily go without it.

Regarding bots, honestly most people overthink it. Revcontent has decent fraud filters in my experience. Just because you see clicks and spend in your tracker that isn't matching what you expect 1) doesn't always mean its due to bots and 2) even if it is, that doesn't mean you're necessarily paying for it

But you're using theoptimizer so you have even more granularity on what you can see so I'd be even less worried about bots making a mess of things.

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Thanks man.

How long would you test an offer before moving on?
For instance in my case here, 3x payout seems to little for Native.

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It's not an easy question to answer in a short reply, but 3x payout is definitely too low if you're testing a ton of variables at once as is often the case on native.

Is the VSL for a ebook or a physical product? I've seen quite a few ones for physical products and they're almost always priced poorly for the payout in relation to the cost to the consumer.

But regardless, often times those offers take many geos, so I'd look at targeting smaller ones to start like AU, NZ, IE, etc as they'll be a little less competitive and less placements to sort through.

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also trying hard on native. wish you good luck buddy!
giving a little push on this thread and also would like to seek everyone opinions on what is the best ideal number of creatives/images in one campaign boosts in revcontent?

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Usually it's good if you don't overdo it and put too many. The algorithm will just pick 1-2 and send all the traffic to them based on very few impressions.

So if you have a lot of creatives to test, better put them in new campaigns ( clone of the original ) and keep it from 2-4 creatives per campaign.

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Nice follow-along kinged! Adding the prefix to identify it as such. If you'd like for use to change the thread title, let us know what you'd like it change to!

Thanks @kinged!



Amy

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