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English Landing Page in Non-English Speaking Countries (12)

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I'm following Amy's excellent newbie tutorial and one of her recommendations is to advertise in Tier 3/4 countries.

I'm looking for my first profitable campaign so as I'm testing different offers, I'll probably be switching countries frequently. So translating landing pages is one thing I'd like to avoid.

What do you guys think about targeting English speakers (i.e. browser language set to English) in non-English speaking countries like Thailand or Argentina?

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Hey!
If you target English-speakers you just cut a big part of your traffic. I would recommend to run LPs in local language.
Just use services like onehourtranslation.com to translate your LPs.
But the best way (if you're just starting) - go to Adplexity and search LPs you need. There are tons of good landers, already translated.

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If you're going for none English GEO's like Argentina or Southeast Asia GEO's that the population of none English speaking from the entire country is rather big, it's pretty much equal to throwing your money away. For instance, I don't know French, if I see an ad on my browser that is in French I just wouldn't care, I would just close it. Any second the user has to think about the ad he is seeing you're losing the user. As mrbraun said, adplexity can help you real good here. But never go on none english speaking GEO's with none translated landing pags, even if you will succeed you would do much better with translated pagesd.

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Localized ads pretty much always win, but there are also exceptions where you don't have to translate. There are basically 2 exceptions : either target a GEO where english language is kinda like official language (for example India), or use LPs that are very simple and the words used are broad terms that everyone knows ... warning, download, install, virus ... so very simple landers that do not really try to sell anything, just try to get some interest from the user. These simple ones used to work pretty well with carrier billing offers, antivirus etc ...

But generally speaking, it's a very good idea to work on localizing your LPs.

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If translation is not absolutely urgent, I would even suggest using Fiverr for translation services. It might take a day or two, but will be MUCH cheaper than onehourtranslate.

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I would go for translations.

In geos like TH there will be lot of EN browsers also because there are many foreigners all the time.

But what is interesting and it sometimes works is that if the offer page is not translated in a non-english speaking country, it still can convert.

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Well, of course, a good product is a good product. Make money offers and sweepstakes is international, you don't have to do much, you just know that you want a free iPhone or a free spin, but translating it would definitely increase conversions tremendously

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Yes, I agree and I'm for a translation as well.

Just pointed this out as a specialty that it can still work sometimes, even for me it was surprise in some geos.

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If you're wanting for a quick way to prepare landers for tier 3/4 geos:

1)Rip landers that are already in the target language - that would be the quickest way.

2)Rewrite lander text in really short phrases/sentences, then use google translate. Google translate has gotten pretty good, and most pop landers don't have a lot of text anyway. For shorter sentences google translate is accurate enough for a first test. You can always get proper translations once you find a good offer.

Actually, your idea of targeting only English speakers in non English-speaking countries is a great idea - when you're promoting an international offer! You can target all accepted geos, then target by language and send visitors to the lander with the corresponding language. So e.g. target English speakers and send them to an English lander. You can implement this for as many languages as you feel is appropriate. It may actually be better to set up tracker rules for this - i.e. if browser language = English, send visitor to English lander. You can get higher conversion rates with this approach than serving one lander in one language to the entire geo.

Also: In many countries where people don't speak English on a daily basis, most people can still understand very rudimentary English. So for a quick test, you can use English landers, then translate landers once you see a good offer. This is if you have more money than time for testing offers though.



Amy

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I'd like to add a third exception: when the landing page is not available in local language (e.g. only in english), then there's imo also no point in translating the LP.

But in general: don't be lazy on this.

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I don't think I've come across international offers yet, with the networks I'm with.

What networks have international offers?

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Think about an offer that is entirely in english language but can process customers from the whole world. Any course/guide written in english would be a good example. You have plenty of those on clickbank for example. Or Ecommerce stores that ship globally. There are also dating offers that take traffic from several countries ... pretty much any offer that accepts traffic from multiple GEOs could be considered international, at least to some extent.

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