Ban after 2 days on Whitehat - Where'd I mess up? (22)
Quick setup details:
I got my leadgen ad account (auto loans) banned in FB for too many ad disapprovals as I was trying to fix up an ad. I've reached out 2-3 times about this silly ban and they just tell me sorry bud, decision final.
So I setup a new ad account within my BM with following details:
Ad account creation: 3/18/19
New page creation: 3/18/19 - filled out basic business details & added cover/logo photos. No posts.
First ad ran: 3/18/19
Billing: completely new CC
Domain: Aged domain with 20 articles on it as filler content.
Vertical: Relationship Advice
IP: Same as before/previous ban, since under same BM would imagine this doesn't matter.
Warmup Campaign:
-$20/day
-No tracking links/redirects --> linking straight to domain URL.
-Whitehat article that wasn't monetized at all. Just a good read relevant to the audience.
-Ad approved 3/18 - tagline was very generic like "5 ways to increase your relationship longevity"
-Landing page itself did not have "advertorial" mentioned anywhere...even tho it's paid it's not endorsing or advertising anything.
-Ad relevance score 9
-Halfway through next day (3/19) the whole account goes down to "policy violation"
-Total spend before ban: $17
-Submitted case for review, fully expecting them to tell me "tough luck" and provide no help.
So STM, you can probably help me more for next time. How'd I F this one up?
Logically all I can guess is that my BM has been tainted due to the first ban?
Perhaps setting up paid ads THE SAME day as you created the page is unnatural. Maybe next time setup the ad account and just let it sit for a week or something? Perhaps run a like campaign as warmup instead of a traffic campaign?
Did the ads get disapproved before the account went down or did the account just go down? My guess is it was your ads. FB is super sensitive to using "You" or "Your" in any ad copy, they don't want to creep people out, especially if it is implied negative. A tagline such as "5 Tricks Experts Swear by That Increase Relationship Longevity", something along those lines. See the difference? My guess is that your Business Manager might go soon, so be careful with getting any more disapprovals. They look at that stuff on a ratio... if you have a ton of good clean ads a few disapprovals won't hurt you, but they will be reviewing everything you do now. So watch your ad copy and also your images. Believe it or not, but your lander has less to do with it than you would think.
Here is a link to the policy: https://www.facebook.com/policies/ad...nal_attributes
I am not sure if the ads got disapproved or the account went down. I just logged in and it was all donezo.
Using "Your".....yea good point that wasn't smart verbage. Could cost me the account/BM.
Thought provoking post.
I recently had my first BM shut down, which was quite strange since I hadn't run any ads for about a month.
This tells me they must be doing some manual reviewing, and didn't like what they saw with the Business manager as a whole.
I've since have been researching and found that making your BM look like you run an agency (with agency website and FB page/Instagram) is the way to legitimize your business and prevent bans if a manual review does take place.
This means filling out all of the business settings info, tax id, logo's making the name of your BM the agency name(eg Novus Media) and even adding one or two VA's ( or friends) as employees into the BM.
You obviously have to run compliant ads, that's rule number one - but this should add an extra layer of legitimacy.
I'm taking this route with my new BM, just to take extra precaution.
Will let you know if things work out.
From support:
I had a look at your ad account and unfortunately we won't be able to re-enable it.
All ad accounts are evaluated for policy compliance and quality of ad content. Due to your ad account consistently promoting ads that don't comply with our Advertising Policies or other standards, the ad account has been disabled.
I know this is a copy/paste bottled answer, but surprised to hear this result anyways.
After posting just 1 whitehat ad. I can't think of much else besides them looking at my past (whitehat leadgen) disabled account in my BM and using that intel to assume this account will be bad too.
@-ticon-
Yea I didn't do much of that stuff. This account is just my cousins. My "getting unbanned" rate is like 0/5 because I never take the time to build stuff out nicely for manual reviewers.
I'm not advertising bad stuff - I'm doing insurance/mortgage/etc. with high ad score ads...just getting caught in the web of BS here.
Yeah, they say the only way to get a FB rep these days is to be an agency. I've spent over $1M on FB so far this year and can't even get a hello.
For sure. I'll also be focusing on WH Lead Gen offers in the next coming months as I'm tired of playing cat and mouse with Facebook and looking to building something sustainable and long term. Doing Charles Ngo's Lead Gen Engine and it seems legit so far.
I think you are right with them looking at your other WH lead gen ad account that was disabled. I feel that they are definitely looking at BM's as a whole nowadays.
It would make sense if they where in my case, since I literally did not run an ad for a month my entire BM was shut down randomly.
My goal is to season my ad accounts and business manager to a place where Facebook will think twice before shutting it down in my new BM. That way if I do decide to run some experimental stuff I will be less likely to run into any trouble with the FB police.
It takes less than a day to build a quick agency website when you have a template. I use Oxygen Builder plugin to build websites and they are easy to duplicate, would recommend doing it just in case the BM settings and the main account was the contributing factor.
Even if it wasn't, doesn't hurt to have a front-facing site, especially when applying to new affiliate networks.
Also, I'll be creating a mastermind soon specifically for Lead Gen offers like the ones you mentioned above focusing on Facebook traffic only.
Let me know if you are interested.
The anticipation from speaking to a rep from Singapore "ad department team" was completely blown away when she suggested to "run video ads" and the account was already 50%+ of them. Waste of time haha
You obviously have to run compliant ads, that's rule number one - but this should add an extra layer of legitimacy.
I'm taking this route with my new BM, just to take extra precaution.
Will let you know if things work out.
Some useful information for early BM tips here thanks lads!
2 support tickets later and they still are giving me canned messages of "low ad quality" and not re-enabling.
I think this BM is fried. I think they are looking much more at BMs holistically than in the past. Contextual details, legitimacy and mimicking an agency seem the path.
Originally Posted by maynzie
Back in my heyday of spending 2-300k a day for a company I worked for, I had a team of 5 reps, direct access to the policy team, and they would come and visit me 4-5 times a year and take me and my team out to dinner and talk about strategy and future algo roll-outs. We had a 30-60 day head start compared to everyone else. I'm still in contact with a few of them but none of them are in a place to help me out to get me that real access.
Fun fact, they have these specialized "targeting clusters", you could tell them what you wanted to be for your audience and they would work with data partners and internal teams and build you a custom audience that only you could target. The amount of data they have is pretty amazing.
I think this BM is fried. I think they are looking much more at BMs holistically than in the past. Contextual details, legitimacy and mimicking an agency seem the path.
Next time you get your hands on a fresh BM maybe warm it up with $100 spend to fanpage boost posts just to get past the second billing and then you're less likely to flag the initial tests early in the account. Have you got a plan of attack for new one?
@maynzie
-New BM (friends account)
-Agency-level domain/info stuff at BM level
-New CC
-SAME IP*
-New Page
-New Domain
-New Site Buildout
-Like/Fan page warmup campaign
Potential Strategy to really stack the deck in my favor:
-Setup a like/fan warmup campaign with $20/day spend. Upload 30 ads to this campaign. Result is FB sees 30 approved ads - thus a really nice ratio when it comes time to start getting more aggressive on performance-based ads.
Question: *FB doesn't have to try that hard to figure out the various IPs I access FB from. There's like 3-4 depending on my location/device. However I don't really care that much about this aspect as the account being a real person likely matters much more than the IP associated...Plus this is small volume account stuff. Not like 500 accounts all got the same IP. In total, I've had 3 BMs over the past 2 years and all 3 are banned. Maybe FB can associate an IP with previous bans & I should also steer clear of previously banned IPs? It's really easy for me to just go to a coffee shop 2 mins away and do stuff there on Wifi.
Anybody ever just outsource this kinda stuff to an agency with THEIR OWN FB accounts and avoid all this mumbo jumbo?
It'd allow you to just spend more time focusing on your actual biz...
I've used same IP on at least 3 accounts here in AU for BM, but haven't used more but I'm not sure if its an issue as accounts we use outside in other geos rented we use mobile dongles in the residential areas but thats because its a lot of accounts at a time (not just BM related stuff though). My other half does all the tech related stuff as it fries my brain.
Also the warm up sounds good, just use the same domain you're gonna use for the first batch of later ads and warm up 5-10 woocommerce product urls probably don't need 30 tbh but hey if you wanna do the work go for it 
Only need little spends on them just to flick it a little green so you don't flag so early like your last BM. On a fresh account/BM I tend to submit ad and *WAIT* for traffic to start on it before submitting the next one, but maybe its all red flag PTSD related :P
Well, I'm experiencing the same thing. I had 2 ad accounts and they both got banned even though I was promoting a WH ecom offer.
Ad account #1 got banned last week even though all my ads were previously approved and I wasn't running any traffic at the time of the ban.
Ad account #2 just got banned literally 15 mins ago. It was a pretty new ad account and I was warming it up with daily posts on my FB page. Thought I'd do a camp to get page likes and boom! Ad account banned even though the camp is still under review.
Just a tip for everyone.
Your definition of WH is not matching up with Facebook's definition of white hat. So you will keep getting banned until you can evaluate your offers from facebook's pov.
A network claiming an offer is a WH ecommerce offer doesn't mean anything.
From my research, the average ecommerce offer found on many networks are aggressively optimized in a way (lots of dark patterns) that leads to a mostly negative consumer experience. These type of offers may convert well, but they will always eventually end up banned on FB.
I have yet to see an ecommerce offer that I'd feel comfortable telling my students to promote. If you have one ping me.
Originally Posted by pentas
As Mr Baffoe is saying, don't assume WH when people/networks etc are claiming it's WH. I run a test now with a portable massager (no harm there ofcourse), but the funnel contains a lot of assumptions like "Nr 1 Massager for Home". These kind of things aren't even allowed in Ads, prelanders etc. How can FB measure the assumption you make is right? Not - > disapprove or ban.
Although the product is a real good product and people are really happy with it, it's still violating FB policy.
Your definition of WH is not matching up with Facebook's definition of white hat. So you will keep getting banned until you can evaluate your offers from facebook's pov.
A network claiming an offer is a WH ecommerce offer doesn't mean anything.
From my research, the average ecommerce offer found on many networks are aggressively optimized in a way (lots of dark patterns) that leads to a mostly negative consumer experience. These type of offers may convert well, but they will always eventually end up banned on FB.
I have yet to see an ecommerce offer that I'd feel comfortable telling my students to promote. If you have one ping me.
Just a heads up, if you're starting out an ad account with non-commercial "warmup" campaigns, then submit one with "conversions" objective you're running into the same pattern of almost every single BH account. I would skip the "warmup" completely.
Originally Posted by dragoshsd
But don't BHers do it that way cuz it works?
But don't BHers do it that way cuz it works?
We like to run quite a few campaigns before any cloaked links. Begin with pure traffic campaigns in target geo, shift to conversion with the same pixel fire we want for the money campaign, extend those campaigns for 30 days for smaller amounts daily. All up 5-6 campaigns before any cloaked links are turned on. One big difference in rate of approvals to is safepage type.
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