Home > Technical & Creative Skills > Tracking Campaigns

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One landing page url for both paid and organic traffic? (18)

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Guys,

I have looked into this for a while and had a couple of chats with Bemob tracker support.

What I want to do:
To have one landing page url that for both paid traffic visitors (click via campaign url in traffic source) and also organic visitors (found in google natural ranked page) to have that landing page CTA button clickable.

Why I want to do this?
I have been in organic SEO for years before i recently jump into paid traffic. The paid traffic visitors link juice and can be a positive aspect for organic page ranking.
Problem now is i have some landers that has been driven some paid traffic to it and have ranked in some long tail keywords at the same time. However, those organic traffics CANNOT click the CTA button because the CTA button wont work and it will gets you to an error page because visitor didnt come from the campaign URL.

Now this can be tackled, after google, if we add the LP pixel generator to the landing page header and the clicks will be through. However, as per Bemob, this will screw the reporting/tracking for both organic and paid traffic clicks.

They suggested its impossible to have one landing page to serve both paid and organic traffic.
Whilst making two exact same landing page might seems to be the solution, but without saying, it will hurt SEO itself due to duplicated content of one own website. Let alone you cannot control which landing page (i.e. the paid traffic LP or organic traffic LP will rank better).

Is this a problem that only Bemob cant do and other tracker can tackle this? I googled around but cant seems to find the exact solution to this. Perhaps someone can give a light.

I append below Bemob tracker support replies.
https://prnt.sc/n0ft1l

thanks a lot in advance!

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SEO wise, the clean solution would be to use the canonical tag (tell search engines that your Paid Traffic LP is the same as the SEO LP).

Or you could set the LP for paid traffic to noindex and block it in robots.txt.

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I think you could do this with some custom coding. When using a tracking link, place some tag into the url that would basically mark the click as coming through the tracking link. Then on the landing page, the custom script would look for the tag and if it's there, it would use regular Bemob click url but if it's not there, it would link the CTA buttons to whatever else you specify. So you basically need a script that would generate 2 click urls based on the presence or absence of the token.

Can't explain it better, but I hope you understand what I have in mind.

It would still depend on what url actually got picked up by the search engines.

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@gritaction In Voluum, you can use the same landing page for many campaigns where either the redirect or direct tracking method is used. Voluum recognizes whether a visitor is re-targeted from the campaign URL or not. If so, the visit and corresponding conversion are registered for the campaign with the campaign URL set. If not - the visit and its conversions are recorded as the event for the Direct Tracking Pixel campaign.

Karolina

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thanks Matej, thats a smart method, i think i know what you mean. i just dont have the skills to make the script ;p


thanks karolina, by direct tracking method you mentioned, do you mean users click on the LP url directly?
i understand Bemob copy most of the function from Voluum, so is Voluum also using the concept of 'click URL' and 'cta URL'?
if the concept is similar, do you mean if i implemented click URL in my LPs, and even organic/direct click will also works and send it to the offer page?

if yes, i am very much interested in voluum tracking solution.

If you dont mind, may i also ask if a user land on my LP via my campaign URL, then he/she shared that post via my share button to FB or send it via whatsapp/ email to their friends, will the CTA button works? thx!



thanks for the suggestion. its a good method indeed. but that will also defeat the positive effect of using paid traffic to make the organic SEO post rank, or I am wrong?

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Hi,


In AdsBridge you can set your tracking using your landing page URL. Thus you get paid traffic visitors as well as organic visitors! Plus, you will get your tracking without redirects that benefits your CTR rate and avoiding ban from such traffic sources as Facebook and Adwords.

At the moment we have this feature integrated in your campaign settings.

So the only thing you need to do is :

- select campaign type as "Without redirects"
- put a special script on your landing page
- use landing page URL at your traffic source!


Voila! It's a simple, easy and useful tool for your campaigns. You can test it and see how it works for you. More information is here https://www.Adsbridge.com/new-featur...out-redirects/.
But I will be happy to help you personally. Contact me in private messages for more info.

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This is a question for both Voluum and Adsbridge : I didn't test the direct (without redirects) method yet, so not sure about one thing.

How can I use the same LP for multiple campaigns when traffic isn't routed through a tracking link and is send directly to the LP? How does the tracker know what campaign the traffic belongs to? I can understand it would work when 1LP = 1 campaign, but with multiple ones? I'm probably missing something here, can you explain it a bit more?

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Do other tracking software users such as Binom, Voluum can tackle this issues ??

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In theory, they should in case they support the direct linking option, so sending traffic straight to the LP without using a redirect link. I didn't test it yet so not sure how it works. Let's wait for what they reply to my question I asked about.

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Well, you use your landing page URL as a tracking URL. So you get your visits from both paid traffic source as well as organic visits.

You can use a landing page in this case for 1 campaign only. But at the same time, you can add multiple landing pages adding different conditions and rules if necessary. For example, you can forward traffic from one country to a certain offer or use your own custom condition if you need.

You will get all statistics under the same campaign but at the same time you can range it by traffic sources, landing pages, offers etc. So it's very convenient.

Cloaking may also be possible in this case if you need it.

The best way to see if it works for you is to test it. So I advise you to create a campaign and see if it suits your needs.

I will be glad to give you more on this.

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Exactly, since it's organic traffic, it's based on the LP URL - no initial redirects are involved.

Yes, you use the click URL to redirect to the offer and it does work with organic traffic - as you pass the Voluum campaign ID (the ID of this dedicated campaign you create in Voluum for organic traffic with Direct Tracking Pixel set) in the pixel you paste to your LP.

Correct

Glad to hear that. Reach out to me in PM or on Skype (preferably on Skype: karolina@Voluum.com) so we can discuss the details as I want to help you get the Voluum plan that's tailored made for you.

It will work because the person who lands on your LP from the shared link will be recognized as organic traffic by Voluum.

Karolina

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Ok so as I thought, without using a tracking link, the LP url "is actually the tracking link", so 1 LP per campaign.

gritaction: I'm afraid this won't solve your problem, unless you want to go the route of creating tons of copies of your LPs, which is an option too, but more time consuming. What you could do is run on Adsbridge or Voluum (I assume they work in a similar way) and use the regular tracking links and as soon as you notice that a particular LP is getting organic traffic, you can setup this particular LP in the tracker as a directlink lander, then create a copy of it on a different url (subdirectory) and route the paid traffic to the new one. If it starts getting organic traffic again, you would do the same and move to another copy... this would probably work. But still, are you sure it's even worth the effort? A few clicks from (most likely) different GEOs won't result in many conversions, if any.

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Note: You can use several LPs for 1 campaign.

Take a look here for the settings https://www.Adsbridge.com/tracking-without-redirects/

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Voluum recognizes what campaign the traffic belongs to based on campaign ID. For the paid traffic campaigns, the campaign ID is added as a parameter to the LP URL so the Direct Tracking URL you submit to the traffic source is your LP URL with that additional parameter. For the organic traffic campaign, the campaign ID is included in the pixel you paste to your LP. If the campaign ID isn't included in the URL, Voluum associates the visit with the campaign from the pixel and treats it as organic traffic.

Karolina

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Oh ok, so this is pretty much the system that I suggested the custom code for, in one of the previous posts. So with this setup, the paid campaigns url will contain the token to tell voluum what campaign it is, and if the token is not there, it will route the traffic to a "default" url for that particular LP (based on the pixel in the LP).

In case I got it right, this would work for you gritaction

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You can do the same is Adsbridge by adding a token which will be responsible for a traffic source. Thus, you can see if a visitor came from your traffic source or it's an organic visit.

If you are not sure which tracker will be better in this case, I advise you to test both and see which option is more convenient and profitable for you!

Bear in mind that in Adsbridge all features are available on your 14-day free trial so you can run your campaigns for 2 weeks and have a dedicated support all this time for FREE. Then you can make your final decision without spending a penny.

So I think it's worth giving a shot!

Ekaterina

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You got it right
@gritaction if you want I can help you set it all up.

Karolina

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hi karolina. PMed u


thanks a lot Ekaterina!

thanks sooooooo much Matej, as always! yes exactly what i needed!

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