Home > Paid Traffic Sources > Email

Voluum tracking sales from Google Ads/email sequence. (4)

03-15-2019 12:45 PM #1 celador (Member)
Voluum tracking sales from Google Ads/email sequence.

Message for Voluum users, and @Voluum

My new funnel is about getting email signups, building a relationship and making many affiliate offers via an email sequence sent out by Drip.

Traffic goes from Google PPC to a landing page/site where they sign up to the sequence.

I then want to track conversions from a variety of merchants over a few months, possibly years. Quite a lot of them will be direct offers, witih merchants' sales pages linked to in the emails, without any affiliate network in the picture.

I want to be able to set each conversion against the individual search term on Google Ads that generated the lead in the first place.

The email squence will be months long, so I need tracking to handle that.

Can Voluum do this for me? And if so is there any documentation that would lay it out for me?

Cheers, Phil

03-17-2019 10:09 AM #2 voluum (Veteran Member)

Quote Originally Posted by celador View Post
My new funnel is about getting email signups, building a relationship and making many affiliate offers via an email sequence sent out by Drip.

Traffic goes from Google PPC to a landing page/site where they sign up to the sequence.

I then want to track conversions from a variety of merchants over a few months, possibly years. Quite a lot of them will be direct offers, witih merchants' sales pages linked to in the emails, without any affiliate network in the picture.

I want to be able to set each conversion against the individual search term on Google Ads that generated the lead in the first place.

The email squence will be months long, so I need tracking to handle that.
It all depends on the tracking method you choose - conversion tracking cookie's lifetime is 1 year, postback can be fired up to 180 days after visit was recorded…

There is a workaround to achieve what you've explained here. But because it's a workaround, I recommend testing it before going live.

You can create a campaign with a lander and an offer and put a hidden field with our cep parameter on your lander (you have to use custom script to get this from the URL, get URL parameter basically). Then when you'll send the email from your data base, this cep parameter has to be added at the end of the click URL in the email.

About the documentation, here's the link to the KB -> here.
You can read more about the Conversion Tracking Pixel (https://doc.Voluum.com/en/conversion...ing_pixel.html) and S2S postback (https://doc.voluum.com/en/tracking_c..._postback.html) there.

Karolina

03-18-2019 12:02 PM #3 voluum (Veteran Member)

FYI, attribution window of Google is 90 days maximum. So you will see conversions for longer periods only in Voluum.

03-18-2019 12:29 PM #4 celador (Member)

Thanks Karolina, very helpful!

Home > Paid Traffic Sources > Email