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Push and casual dating (16)

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Hi guys,

The last couple months i have been running casual dating offers with push. I am thinking of moving to banner traffic for the reasons i will mention below.

I have been kicked out from all the offers i managed to reach green(2-3 offers) or breakeven for quality issues

I find it very difficult to scale successful campaigns to other traffic sources as they have different standards regarding what they accept or not.

I think i cannot compete "fairly" with other advertisers cause as i can see in spytools they run adult landers (probably cloacking or something).

I have also faced problems split testing in the same traffic source as i had my clone campaign(just changed the bid, or changed to a really non adult image) rejected...

I know i hadn't tested enough and i am far away from saying that i know s*** about push and dating but i wanted to ask the more experienced affiliates here. Do you think i should move to banners and focus there or keep trying to learn dating with push?

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Hey @mstgeorge

We know with dating there can be an inconsistancy when it comes to compliance and the amount of nudity you are allowed to show, but maybe if you reach out to us at support@zeropark.com we could help you set up some campaigns that would not get booted from our network. We'd be happy to give you some tips on this and what kind of text and images to use for the creatives.

Thanks!

Zeropark

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Hey man, All of the above could be fixed. If you are rejected due to adult landing pages, Put a pre lander that states "Click if you are over 18+"? That would still bring a lot of people to the landing page

What was the reason of decline, the problem with banner and pops for adult is "Banner Blindness" - User's just ignoring these ads, so in my opinion and with my experience you will get less conversions. I think you should stick with push and try and fix the issues. The conversion rates are much much higher with push and the results, at least with my experience after trying both as a media buyer, is that you can get a lot more quality with push.

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With banners, your quality will be better, most likely. I mean, it's usually the case, but it's not like you won't lose some offers with banner traffic at all, it's quite a normal thing to happen.

So far you've lost 2-3 offers, that's not a tragedy, there are dozens and dozens of adult offers out there, so it's not the end of the world.

The thing is, push traffic is easier to convert and optimize into profit than banners, but yes, the quality is an issue with some advertisers.

Right now, it's a bit easier to run casual dating on push traffic, compared to banners, so it might be a good idea to give it some more time.

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Thanks for the reply

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Thanks for the response i think i will give some more time to push

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Thanks matuloo for the response i will give some more time to test dating with push.
Which traffic sources you would recommend for dating and push?

Thanks

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I had solid results with propeller, megapush did convert well too and richpush shows promise as well, you can start with these 3. With megapush, set very low daily budgets since they overspend all the time, they've made som changes so it's not that bad anymore, but still happens.

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Thanks

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How often are you changing up the creatives? and are you using the same brands and different creatives? Always interested in hearing success stories with verticals i have good grasp

BTW mate, Have you tried running your dating offers on our push traffic? Were seeing awesome stable results with this vertical.

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I don't have an universal approach when it comes to how often to change the creatives. In some cases I have to change them literally on the next day, but sometimes they can run for a few weeks. Basically, when the performance goes down, the ads are the first thing I try to change.

I'm not sure I understand this question fully. By brands, do you mean the offers?

Not yet to be honest, I probably should

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What i do is make a change once every 3 days, think about it, even the user that didn't click your ad today might click it tomorrow if you make some alterations. I know something can succeed and you don't want to mess it up, but change it up and keep a steady CTR%, on 1% CTR even a 0.1 change is big

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I don't run casual dating, but have done a lot of mainstream dating... from my understanding, these concepts are the same.

To increase quality:
-make sure you never use the word "free" or "no credit card required"
-try reaching out to an older crowd. the quality is WAY better. You can say in your ads (Men age [30/40/50]+ Only), (For mature men), etc.
This kind of thing works well on mainstream dating, I'm guessing it would work well for casual push too. -> use a pic of an older guy with a younger hottie.

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Yup, in adult/casual it's pretty much the same. I even wrote a guide on it about two years ago, here it is for anyone who'd like to check : https://stmforum.com/forum/showthrea...guide-for-2017!

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Guys, please for short terminology explanation. What is different between causal and mainstream dating (and other if exist... adult dating?).

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There are more than these 2/3, but for the simplicity, we usually use just mainstream and adult.

There are dating sites/apps for people who are looking for love, then there are many niched ones based on interests or religion, there are dating sites for foreigners who want to find a future husband in a more wealthy country (often referred to as Russian brides), there are sites for people who just want to "get laid" without actually looking for some longer lasting form of relationship... and many other variations/hybrids.

In the end, it all comes down to whether the particular site/app tries to position itself as a medium for "serious relationship seekers", or just for people looking for occasional (casual) dates or flat out for-sex encounters. The line between casual and for-sex is pretty thin and it's usually pretty much the same. The only difference would be the presence of nudity on the landing pages and in the members area.

In the world of affiliate marketing, when someone says mainstream dating, it's a site without nudity or sexual language on the landers, once the site goes a bit into the sexual territory but still doesn't feature nudity (much of it), it would be a casual dating offer and as long as there is full nudity/sexual acts on the landers, it's an adult offer. But as I said, casual and adult are often the same offers, maybe just with different nudity level on the tours.

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